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iRubric: Public Service Announcement rubric
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Public Service Announcement
How do choices about energy and resources have both immediate and long-term impacts on the environment See AM2(Literacy In Action)p.58
Rubric Code:
U574BW
By
wilsonc1
Draft
Public Rubric
Subject:
English
Type:
Assessment
Grade Levels:
K-5
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Level 1
1 pts
Level 2
2 pts
Level 3
3 pts
Level 4
(N/A)
Knows Advertising Techniques
Level 1
-limited knowledge and understanding of
-advertising techniques
-purpose of product or service
-target audience
Level 2
-some knowledge and understanding of
-advertising techniques
-purpose of product or service
-target audience
Level 3
-considerable knowledge and understanding of
-advertising techniques
-purpose of product or service
-target audience
Level 4
-thorough knowledge and understanding of
-advertising techniques
-purpose of product or service
-target audience
Thinks creatively to design the ad
Level 1
-limited effectiveness in
-developing ideas
-designing the ad(creativity)
-rethinking, revising, self-assessing
Level 2
-some effectiveness in
-developing ideas
-designing the ad(creativity)
-rethinking, revising, self-assessing
Level 3
-considerable effectiveness in
-developing ideas
-designing the ad(creativity)
-rethinking, revising, self-assessing
Level 4
-high degree of effectiveness in
-developing ideas
-designing the ad(creativity)
-rethinking, revising, self-assessing
Shows Awareness of Audience
Level 1
-high degree of effectiveness in
-limited audience and purpose to present their PSA
-creating images
-variety and impact of language
-media conventions-(e.g.colour, layout, lettering)
Level 2
-some effectiveness in
-addressing audience and purpose to present their PSA
-creating images
-variety and impact of language
-media conventions-(e.g.colour, layout, lettering)
Level 3
-considerable degree of effectiveness in
-addressing audience and purpose to present their PSA
-creating images
-variety and impact of language
-media conventions-(e.g.colour, layout, lettering)
Level 4
-high degree of effectiveness in
-addressing audience and purpose to present their PSA
-creating images
-variety and impact of language
-media conventions-(e.g.colour, layout, lettering)
Application -create own PSA
Level 1
-applies knowledge and skills with limited effectiveness
Level 2
-applies knowledge and skills with some effectiveness
Level 3
-applies knowledge and skills with a considerable of effectiveness
Level 4
-applies knowledge and skills with a high degree of effectiveness
Subjects:
English
Types:
Assessment
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