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iRubric: Public Service Announcement rubric

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Public Service Announcement How do choices about energy and resources have both immediate and long-term impacts on the environment See AM2(Literacy In Action)p.58 Rubric Code: U574BW By wilsonc1 Draft Public Rubric Subject: English Type: Assessment Grade Levels: K-5

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	Level 1 1 pts	Level 2 2 pts	Level 3 3 pts	Level 4 (N/A)
Knows Advertising Techniques	Level 1 -limited knowledge and understanding of -advertising techniques -purpose of product or service -target audience	Level 2 -some knowledge and understanding of -advertising techniques -purpose of product or service -target audience	Level 3 -considerable knowledge and understanding of -advertising techniques -purpose of product or service -target audience	Level 4 -thorough knowledge and understanding of -advertising techniques -purpose of product or service -target audience
Thinks creatively to design the ad	Level 1 -limited effectiveness in -developing ideas -designing the ad(creativity) -rethinking, revising, self-assessing	Level 2 -some effectiveness in -developing ideas -designing the ad(creativity) -rethinking, revising, self-assessing	Level 3 -considerable effectiveness in -developing ideas -designing the ad(creativity) -rethinking, revising, self-assessing	Level 4 -high degree of effectiveness in -developing ideas -designing the ad(creativity) -rethinking, revising, self-assessing
Shows Awareness of Audience	Level 1 -high degree of effectiveness in -limited audience and purpose to present their PSA -creating images -variety and impact of language -media conventions-(e.g.colour, layout, lettering)	Level 2 -some effectiveness in -addressing audience and purpose to present their PSA -creating images -variety and impact of language -media conventions-(e.g.colour, layout, lettering)	Level 3 -considerable degree of effectiveness in -addressing audience and purpose to present their PSA -creating images -variety and impact of language -media conventions-(e.g.colour, layout, lettering)	Level 4 -high degree of effectiveness in -addressing audience and purpose to present their PSA -creating images -variety and impact of language -media conventions-(e.g.colour, layout, lettering)
Application -create own PSA	Level 1 -applies knowledge and skills with limited effectiveness	Level 2 -applies knowledge and skills with some effectiveness	Level 3 -applies knowledge and skills with a considerable of effectiveness	Level 4 -applies knowledge and skills with a high degree of effectiveness