iRubric: Market Research- Survey rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Market Research- Survey This rubric is to assess student use of www.surveymonkey.com to create a meaningful and useful survey to collect data to be used in developing their product or business for their Advanced Marketing class. Rubric Code: U44WC7 By mcarter4580 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 6-8, 9-12, Undergraduate

Survey
	Poor 1 pts	Fair 2 pts	Good 3 pts
Number of questions	Poor Student includes 1-4 questions on survey	Fair Student includes 5-7 questions on survey	Good Student includes 8-10 questions on survey
Types and quality of questions	Poor Student uses only one type of question format (ex: multiple choice/one answer) and questions gather very basic data	Fair Students uses at least two types of question formats (ex: multiple choice and short answer) and questions gather opinions of respondents	Good Students use more than two types of question formats (ex: multiple choice/ one answer, multiple choice/multiple answer, essay, etc) and questions gather in-depth information from respondents
Number of responses	Poor Student gathers 1-5 responses	Fair Student gathers 5-15 responses	Good Student gets 16 or more responses
Analysis of data	Poor Student makes few connections between data gathered and its relevance to product/business project	Fair Students is able to show how data gathered will assist in several ways in developing product/business project	Good Student draws many conclusions between data gathered and its usefulness in developing product/business project