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iRubric: Marketing Plan Assignment rubric

iRubric: Marketing Plan Assignment rubric

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Marketing Plan Assignment 
Marketing Plan Assignment
Group work to create a product/service and build a marketing plan.
Rubric Code: U442X4
By skibbak
Draft
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Marketing Plan
  Approaching Standard

1 pts

Average

2 pts

Above Average

3 pts

Indepth

4 pts

Description of product or service

Approaching Standard

The product or service is not orginal and is not targeted to a specific market.
Average

The product or service is orginal, could be marketable and may reach its target market.
Above Average

The product or service is orginal and will reach its target market.
Indepth

The product or service is original, very marketable and has a high probablity to successsfully reach its target market.
Organization & Information

Approaching Standard

The information is disorganized and difficult to understand.
Average

The information is organized, but not easy to understand.
Above Average

Information is organized with well constructed concepts that build on each other and follows the outline.
Indepth

The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.
Working with Others

Approaching Standard

Rarely offers information or support and is clearly not a team player.
Average

Usually listens to and shares information with the group.
Above Average

Supports the group and offers meaningful information while at the same time contributing to the workload.
Indepth

Supports all of the efforts of the group and goes above and beyond with respect to workload and contribution.
SWOT Analysis

Approaching Standard

The plan attemped to develop a SWOT analysis.
Average

The plan contained a SWOT analysis, however it was unclear in inconclusive.
Above Average

The plan clearily identifies most Strengths, Weaknesses, Opportunities and Threats of the product or service.
Indepth

The plan clearly identifies almost all Strengths, Weakness, Opportunities and Threats of the product or service.
Promotional Elements

Approaching Standard

Although attempted, does not clearly communicate the product or service.
Average

Report attempts to communicate a promotional campaign.
Above Average

Uses one or more persuasive techniques that presents the product/service to an intented audience.
Indepth

Uses a variety of persausive techniques that clearly presents the product/service to the target market.
Overall Presentation of Report

Approaching Standard

Overall the report was not well planned and did not look professional.
Average

Overall the report is well layed out and professional - however did not have graphics, tables and other visual aids.
Above Average

Overall the report is well layed out and very professional with a good use of graphics, tables, charts and other visual aids.
Indepth

Overall the report is extremely professional with an excellent use of graphics, tables, charts, colour and other visual aids.




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