iRubric: Print Advertisement rubric

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Print Advertisement Print Advertisement Print Ad rubrics for SMHS Rubric Code: U2285C6 By tmurphy1016 Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8, 9-12

Print Advertisement
	Excellent 4 pts	Good 3 pts	Satisfactory 2 pts	Needs Improvement 1 pts
Message Information on the product is clearly laid out.	Excellent Writing is engaging and shows an outstanding writer's voice. Audience clearly understands the product and the message behind it.	Good Word choice is engaging and you have a distinctive writer's voice. Audience clearly understands what this product is all about.	Satisfactory Word choice is mostly engaging. You have some variety in the style of ad.	Needs Improvement Word choice is too simple or repetitive.
Slogan and Logo Product contains a logo and slogan are clearly identified.	Excellent Excellent use of colour and space. Excellent organization. Excellent slogan and logo.	Good Good use of colour and space. Ad is well organized. Effective slogan and logo.	Satisfactory Includes some colour but overall poor organization. Poor slogan and or logo,	Needs Improvement Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
Target Audience Target audience is identified.	Excellent Ad is completely suitable and relevant for the target audience.	Good Ad is mostly suitable and relevant for the target audience.	Satisfactory Ad is somewhat suitable and relevant for the targeted audience.	Needs Improvement Ad is neither suitable nor relevant for the target audience.
Persuasive Techniques Persuasive techniques used in advertisement.	Excellent 5 or more persuasive techniques are used in the print advertisement. Effect is persuasive.	Good 4 persuasive techniques used in the print advertiement. Effect is persuasive.	Satisfactory 2-3 persuasive techniques effectivley used in advertisement. Effect is persuasive.	Needs Improvement 1 or no use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.