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iRubric: Marketing Strategy Group Project Presentation & Final Paper rubric

iRubric: Marketing Strategy Group Project Presentation & Final Paper rubric

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Marketing Strategy Group Project Presentation & Final Paper 
Evaluation criteria for Group Presentation & Final Paper
Rubric Code: TX763B
By gavinbeckford
Draft
Public Rubric
Subject: Business  
Type: (Other)  
Grade Levels: Graduate

Powered by iRubric Criteria
Maximum Grade for Assignment: 60%
  Poor

50 pts

Fair

60 pts

Good

70 pts

Excellent

100 pts

Company Profile

Background on the company chosen, highlighting its key attributes that can impact its strategy formulation.
Total Points: 5
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance in assessing size, revenue/profit, growth, product offerings, and non-financial resources.
Good

Provides a general assessment that covers size, revenue/profit, growth, product offerings, and non-financial resources.
Excellent

An outstanding assessment that covers size, revenue/profit, growth, product offerings, and non-financial resources. Detail provided includes primary and secondary sources.
Assessment of Brand Strength

Examination of the company's brands and the relative strengths of these brands in the marketplace. Total Points: 10
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance.
Good

Provides a general assessment that identifies the position of position of each brand and its target market.
Excellent

An outstanding assessment that identifies the position of position of each brand and its target market, utilizing a combination of primary and secondary sources.
Market Share/Competitive Advant. Ad

Estimation of the market share among the various industry players and the competitive advantages/disadvantages of the major competitors. Total Points: 10
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance.
Good

Defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands.
Excellent

A definitive assessment that defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. Utilizes key insights from primary and secondary sources. Provides qualified estimates, even in situations where limited data exists.
Competitive Activity & Dangers

Analysis of recent competitor activity and identifying possible steps they could take to improve their competitive positioning. Total Points: 10
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance.
Good

Provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you.
Excellent

An exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths.
Strategy Recommendation

Propose strategies that the company can employ to maintain/improve its competitiveness over the next 5 years. Total Points: 20
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance.
Good

Shows a general understanding of strategy formulation based on company strengths and weaknesses. Demonstrates a general ability to assess the industry, determine areas of growth and how they can be exploited over the next 5 years.
Excellent

Shows a profound understanding of strategy formulation based on company strengths and weaknesses. Demonstrates exceptional ability to assess the industry, determine areas of growth and how they can be exploited over the next 5 years. Generates thought provoking strategy, supported by a demonstarble understanding of the company's financial and non-financial assets.
Group Dynamics

The level of coordination and participation among group members throughout the presentation. Total Points: 5
Poor

Poor coordination/preparation. Easy to distinguish contributors from non-contributors among group members.
Fair

Average coordination/preparation. All members actively participate, however some level of discomfort with the material can be observed among some group members.
Good

Good coordination/preparation. All members actively participate and appear comfortable with the subject matter.
Excellent

Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engages audience with outstanding diction/grammar.




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