50 pts
60 pts
70 pts
100 pts
Background on the company chosen, highlighting its key attributes that can impact its strategy formulation. Total Points: 5
Examination of the company's brands and the relative strengths of these brands in the marketplace. Total Points: 10
Estimation of the market share among the various industry players and the competitive advantages/disadvantages of the major competitors. Total Points: 10
Analysis of recent competitor activity and identifying possible steps they could take to improve their competitive positioning. Total Points: 10
Propose strategies that the company can employ to maintain/improve its competitiveness over the next 5 years. Total Points: 20
The level of coordination and participation among group members throughout the presentation. Total Points: 5