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iRubric: Restaurant Coupon Postcard rubric

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Restaurant Coupon Postcard 
Graphic Design - Postcard
Create a 5.5x8.5 double sided postcard with bleeds in InDesign. The postcard must include your logo and go well with your menu design. It must also include a coupon and be mailable.
Rubric Code: TX6576B
By MeganDohn
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Graphic Design
  Excellent

4 pts

Fair

3 pts

Good

2 pts

Poor

1 pts

Use of Class Time

Excellent

Used time well during each class period. Focused on getting the project done and never distracted others.
Fair

Used time well during each class period. Usually focused on getting the project done and never distracted others.
Good

Used some of the time well during each class period. There was some focus on getting the project done but occasionally distracted others.
Poor

Did not use class time to focus on the project OR often distracted others.
Graphics Clarity

Excellent

Graphics are used effectively and have strong impact on the total design.
Goes well with the menu that you have already designed and includes a logo and coupon.
Fair

Most graphics are used and generally have an impact on the message of the design. Mostly goes with the menu and includes the logo and coupon.
Good

Most graphics are focused on the message of the design project, but could have been used more effectively by virtue of size or location, rhythm, etc.
Poor

Graphics fail to convey the meaning of the design project and there is a lack of understanding demonstrated by poor sizing or placement.
Graphics Originality

Excellent

The graphics and text used on the design project reflect a exceptional degree of student creativity in their creation and/or display.
Fair

The graphics and text used on the design project reflect student creativity in their creation and/or display.
Good

The graphics and text used by the student, but are based on the designs or ideas of others and don not demonstrate original ideas.
Poor

Graphics and text do not demonstrate any original thought or creativity.
Design Attractiveness

Excellent

The design project is exceptionally attractive in terms of design, layout, neatness, dominance, rhythm, size, etc.
Fair

The design project is attractive in terms of design, layout and neatness and demonstrate an understanding of the use of design tools.
Good

The design project is acceptably attractive though it may be a bit disorganized and does not demonstrate a clear understanding of layout, size, rhythm, balance, etc
Poor

The design project is cluttered or devoid of necessary elements and very poorly designed. It is not attractive.
Graphics Relevance

Excellent

All graphics are related to the topic and make it easier to understand.
Fair

All graphics are related to the topic and most make it easier to understand.
Good

All graphics relate to the topic.
Poor

Graphics do not relate to the topic.
Use of Styles-Indesign

Excellent

Text is set up using both Paragraph and Character Styles for ALL text areas.
Fair

MOST text is setup using both Paragraph and Character styles.
Good

SOME text is setup using both Paragraph and Character Styles.
Poor

NO text is setup using either Paragraph and Character Styles.



Keywords:
  • graphic design


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