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iRubric: The Power of Media - Media Arts ASM4O1 Mr. DiFlorio rubric

iRubric: The Power of Media - Media Arts ASM4O1 Mr. DiFlorio rubric

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The Power of Media - Media Arts ASM4O1 Mr. DiFlorio 
Analysis, identification and creation of elements used by Marketing agencies to persuade an audience.
Rubric Code: TX5W82
By loudif
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric The Power of Power of Media
Identifying and creating Visual Media to convey a message.
  Level 1 (0-3)

1 pts

Level 2 (4-6)

2 pts

Level 3 (7-8)

3 pts

Level 4 (9-10)

(N/A)

Essay

Analyze and Identify the elements used to convey the message. (Inquiry)
Level 1 (0-3)

Essay does not show sufficient analysis of an ad. Student has not Analyzed or Identified the elements used to convey the message. Source ad is not sited.
Level 2 (4-6)

Essay shows some evidence of analysis of an ad. Student has attempted to Analyze or Identify the elements used to convey the message. Source ad is at least partially referenced.
Level 3 (7-8)

Essay shows sufficient evidence of analysis of ad. Student has analyzed and identified the elements used to convey the message to a good degree. Source ad is referenced.
Level 4 (9-10)

Essay shows significant evidence of analysis of ad. Student has analyzed, identified, and reflected on, the elements used to convey the message to a strong degree. Source ad is referenced correctly.
Planning

Correctly plan and organize the production of the visual narrative. (Inquiry)
Level 1 (0-3)

Insufficient planning of production. No evidence of design plan. Design theme is incoherent. No story board completed.
Level 2 (4-6)

Some evidence of planning. Some evidence of design plan exists. Design theme is referenced but is vague. Story board is insufficient.
Level 3 (7-8)

Evidence of planning is apparent. Sufficient evidence of design plan exists. Design theme is illustrated. Story board is complete and effective.
Level 4 (9-10)

Evidence of detailed planning is apparent. Detailed evidence of design plan exists. Design theme is clear and evident in final product. Story board is complete and effective. Storyboard was clearly used in final product.
Process

Knowledge of correct computer software techniquies. (Knowledge)
Level 1 (0-3)

Little evidence that computer software was used correctly. Little evidence that images are created, arranged and edited in a purposeful manner.
Level 2 (4-6)

Some evidence that computer software was used correctly. Some evidence that images are created, arranged and edited in a purposeful manner.
Level 3 (7-8)

Evidence that computer software was used correctly. Evidence that images are created, arranged and edited in a purposeful manner.
Level 4 (9-10)

Evidence of advanced computer software technique. Evidence that images are created, arranged and edited in a purposeful manner and are effective in conveying message.
Quality

Appearance and finishing touches. (Application)
Level 1 (0-3)

Little or no evidence of attention to finishing touches. Appearance does not convey a realistic level of technical proficiency. Appearance is below class standard.
Level 2 (4-6)

Some evidence of attention to finishing touches. Appearance approaches a realistic level of technical proficiency. Appearance approaches class standard.
Level 3 (7-8)

Evidence of attention to finishing touches. Appearance conveys a professional level of technical proficiency. Appearance is at class standard.
Level 4 (9-10)

Abundant evidence of attention to finishing touches. Appearance displays a professional level of technical proficiency. Appearance exceeds class standard.
Production

Correct and efficient production process (Application)
Level 1 (0-3)

Produces an initial and final product with some assitence. Teamwork and time management needs improvement
Level 2 (4-6)

Produces an initial and final product with prompting. Teamwork and time management is inconsistent.
Level 3 (7-8)

Produces an initial and final product independently. Effective teamwork and efficient time management is demonstrated.
Level 4 (9-10)

Produces an initial and final product independently. Uses feedback to refine work. Effective teamwork and time management .



Keywords:
  • Analyze, Identify, Create, Persuade, Branding, Digital images, Graphic Design, Audio, Video


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