iRubric: Creating a Print Ad rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Creating a Print Ad MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive techniques and vivid adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product. Rubric Code: TX5A68A By stevenso Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Enter rubric title
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Purpose of Ad	Level 1 The ad does not address the consumer's needs.	Level 2 The ad grabs the consumer's attention by meeting one consumer need.	Level 3 The ad grabs the consumer's attention by meeting two consumer needs.	Level 4 The ad grabs the consumer's attention by saving money,providing a better life, solving problems. Meets 3 consumer needs.
IMPORTANT INFORMATION	Level 1 Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Level 2 Product name is clear; some details missing; appeals to the appropriate target audience	Level 3 Product name is clear<BR> and attractive; all important information present; appeals to the appropriate target audience	Level 4 Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Level 1 Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Level 2 Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Level 3 Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Level 4 Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PERSUASIVE TECHNIQUES	Level 1 No persuasive techniques have been used in the advertisement	Level 2 One type of persuasive technique has been used in the advertisement	Level 3 Two different types of persuasive techniques have been used in the advertisement	Level 4 More than two different persuasive techniques have been used in the advertisment