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Auto Billboard 
The Community Billboard Advertisement
Student will design a billboard to entice people to purchase a specific brand of car.
Rubric Code: TC9865
By tbronaugh
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Auto Billboard
  1 Not At Standard

1 pts

2 Approaching Standard

2 pts

3 At Standard

3 pts

4 Exceeds Standard

4 pts

HOOK (catchy phrase, image, slogan)

1 Not At Standard

No hook or hook is vague
2 Approaching Standard

Hook does not directly relate to car; hook is not completely unique
3 At Standard

Hook relates directly to car and catches the reader's attention
4 Exceeds Standard

Hook relates directly to car; eye catching, unique, easily remembered; entices reader to buy a new car!
Important Information

1 Not At Standard

Car name is evident; may be messy; many details missing; may not be aimed at the appropriate target audience
2 Approaching Standard

Car name is clear; some details missing; appeals to the appropriate target audience
3 At Standard

Car name is clear
and attractive; all important information present; appeals to the appropriate target audience
4 Exceeds Standard

Car name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
Overall Design

1 Not At Standard

Messy; inadequate text - either too sparse or too wordy; image missing, too small, or unclear
2 Approaching Standard

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to car)
3 At Standard

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
4 Exceeds Standard

Layout simple and balanced with an adequate amount of white space; excellent description of car; illustrations highly effective
Mechanics

1 Not At Standard

Limited ability to control conventions of mechanics and usage impairs readability
2 Approaching Standard

Errors in use of conventions of mechanics and usage distract, but do not impede, the reader
3 At Standard

Demonstrates control of conventions of punctuation, capitalization, spelling and usage.
4 Exceeds Standard

Demonstrates exceptionally strong command of conventions of punctuation, capitalization, spelling and usage.
Persuasive language

1 Not At Standard

No persuasive language has been used in the advertisement
2 Approaching Standard

Little persuasive language has been used in the advertisement
3 At Standard

Some persuasive language has been used in the advertisement
4 Exceeds Standard

Rich persuasive language has been used in the advertisment
Time Management

1 Not At Standard

Requires teacher reminder to initiate work and to remain on task
- Does not use class time wisely
- Does not complete assigned work during time
- Social interactions frequently pull the student off-task
--Does not Work in assigned seat, this causes distraction to classmates.
2 Approaching Standard

- Initiates work, but does not remain on task consistently
- Completes some assigned work during time
- Needs occasional reminders to remain on-task
- Social interactions sometimes pull student off-task
-Works in assigned seat some of the time, this causes distraction to classmates.
3 At Standard

- Completes assignedrequired work during time
- Balances social interaction with purposeful work
- Asks for assistance, if needed
4 Exceeds Standard

- Self-starts
- Consistently uses class time wisely
-Works in assigned seat at all times.



Keywords:
  • Billboard Design


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