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iRubric: Personal Branding Assignment Y395 rubric

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Personal Branding Assignment Y395 Career Research Assignment Y395 The purpose of this assignment is to enable you to market yourself to employers and others during your job search process. You have three concepts or themes that best describe you defining them in your own words and then supporting these claims using personal examples. Professional writing is required. Rubric Code: T9X45X By stxnguyen Ready to use Public Rubric Subject: Vocational Type: Writing Grade Levels: Undergraduate

Career Research
	Excellent 5 pts	Good 4 pts	Fair 3 pts	Below Expectations 2 pts	Poor 1 pts
Content 5 pts	Excellent Specifically defines 3 strengths/themes in your own words. Content is very easy to understand.	Good Clearly defines 3 strengths/themes in your own words though not as in-depth. Content is easy to understand though there are a few ideas or sentences that are unclear or are wordy.	Fair Generally defines 3 strengths/themes and/or does not thoroughly define in your own words. Content can generally be understood but ideas are not specific and can be difficult to interpret.	Below Expectations Defines 3 strengths/themes but does not define them in your own words. Content can be understood but ideas are basic, brief, and choppy.	Poor Does not have all of the requirements of the assignment. Content is unclear and ideas are not very well articulated.
Organization 5 pts	Excellent Well-organized and easy to read. Sequence is logical and effective. Has strong, embedded transitions. Format is standardized with well-defined headings.	Good Nicely organized though the format could be easier to read. Format is mostly standardized though some headings are not easy to define.	Fair Attempts to organize the material though it is not easy to read and headings are not well defined.	Below Expectations Reflects no attempt to establish order. Some categories are defined while others are not defined at all.	Poor Organization causes confusion.
Details/Support 5 pts	Excellent Uses specific examples from class or from personal experiences to highlight strengths/themes. Uses interesting, varied and ample detail, which engages the reader.	Good Uses specific examples from class or from personal experiences to highlight strengths/themes. Uses a great deal of interesting, varied and ample detail, but does not paint a full picture	Fair Uses specific examples from class or from personal experiences to highlight claim/s Uses a moderate amount of detail, but still leaves the reader with a cloudy image and more questions	Below Expectations Uses general examples from class or from personal experiences to highlight claim/s Uses general examples to convey experience or personal assessment but not specific enough.	Poor Missing specific examples or details.
Professional Writing 5 pts	Excellent Contains sentences that vary in beginning, structure and length. Writing is professional.	Good Contains some sentences that vary in beginning, structure and length. Writing is solid but could be more professional.	Fair Contains limited sentences that vary in beginning structure and length. Writing is good but uses colloquial terms.	Below Expectations Contains simple, repetitive sentence beginnings, structure and length. Has short, choppy sentences. Writing is too casual	Poor No sentence structure. Writing is unclear and too casual.
Technical Writing Skills 5 pts	Excellent Uses correct capitalization. Writes with correct grammar and usage (subject/verb agreement, irregular noun forms, verb forms). Uses correct spelling and writing is professional.	Good Uses correct capitalization most of the time. Uses correct end punctuation Attempts to write with correct grammar and usage; occasional errors do not distort meaning. Uses spelling that is usually correct, especailly on common words.	Fair Uses inconsistent capitalization. Uses end punctuation inconsistently. Makes errors in grammar and usage that may interfere with meaning. Misspells common words.	Below Expectations Uses incorrect capitalization. Uses incorrect end punctuation; or omits punctuation Makes frequent errors in grammar and usage that affect meaning. Makes frequent spelling errors that significantly impair readability.	Poor Errors make it difficult to understand.

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