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iRubric: Press Release Rubric
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Press Release Rubric
Press Release Rubric
Rubric Code:
T93AWA
By
cturner4
Ready to use
Public Rubric
Subject:
Journalism
Type:
Writing
Grade Levels:
Undergraduate
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Journalism: Article Rubric
Unacceptable
1 pts
Poor
2 pts
Fair
3 pts
Good
4 pts
Excellent
5 pts
Headline and Lead
Unacceptable
Lead is non-existent. Lead does not relate to press release's main facts. Headline does not capture essence of release.
Poor
Lead is weak and contains little necessary information. Does not grab reader attention. Headline is too broad and/or vague.
Fair
Lead contains necessary information, but is weakly composed or awkward. Headline emphasizes less important facts or contains too many facts.
Good
Lead is well-written and contains basic, necessary information. Grabs reader attention. Headline is a good summary or illustration of the story's most important points.
Excellent
Engaging and dynamic lead is written clearly and without error. Headline fully engages reader attention.
Organization
Unacceptable
Press release lacks any organizational structure. Information is not presented in a logical way. Essential elements such as company information and contact details are non-existent.
Poor
Organizational structure is limited. Release is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format. Essential components are largely missing.
Fair
The release shows the elements of basic organization. Information follows the inverted pyramid or narrative storytelling format at a basic level. Some essential elements are not present.
Good
The information follows a coherent inverted pyramid structure or narrative storytelling format. Essential components are mostly present, but not fully fleshed out.
Excellent
Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written. All important elements of release are present and well-presented.
Accuracy and Detail
Unacceptable
Errors in accuracy make press release very hard to comprehend. Story is missing multiple important facts or those facts or buried.
Poor
Errors in accuracy cause some confusion. Release is missing some important facts or those facts or buried.
Fair
Errors in accuracy do not cause significant confusion. Release has sufficient detail.
Good
Errors in accuracy are minimal. Release contains unusual and interesting detail. Important facts are located sufficiently high in the story.
Excellent
Errors in accuracy are non-existent. Release contains unusual and interesting detail. Important facts are highlights in the release.
Mechanics, Verb Usage
Unacceptable
Significant errors make release unacceptable. Passive verbs add unnecessary length and significant confusion. Significant problems with subject-verb agreement.
Poor
Grammar and writing mistakes make release hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.
Fair
Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement.
Good
Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.
Excellent
Sophisticated grammar and mechanics add to style of release. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
Keywords:
Journalism, Press Release, Leads, Inverted Pyramid
Subjects:
Journalism
Types:
Writing
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