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Business Plan Project Rubric 
Business Plan Project Rubric
A business plan for a single business concept
Rubric Code: T76465
By clonergan
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Business Plan & Presentation
  None

0 pts

Poor

6 pts

Good

8 pts

Excellent

10 pts

Total

(N/A)

Executive Summary
10 pts

Convinces reader that this business concept is sound and has opportunity for success. Includes business objectives, company mission, and specific supporting references.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations.
No details are provided, required elements are missing, and supporting references are vague.
Good

Meets Expectations. Provides a solid summary, required elements, and specific supporting references.
Excellent

Meets or Exceeds Highest Expectations
Provides an extremely strong summary and uses specific references with additional support. Clearly outlines the company objectives and mission.
Total

Executive Summary Points Awarded:
Business Description
10 pts

Describes business in detail. Includes company ownership details, a summary of the start-up costs, and the company location and facilities.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Required elements are not clear or missing.
Good

Meets Expectations
Required elements are described well.
Excellent

Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.
Total

Company Description Points Awarded:
Financial Request letter
10 pts

Letter is persuasive and appropriately written. Includes proper grammar, spelling, tone and reasons for business request. Convinces reader to loan startup money for the business operations.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Required elements are not clear or missing.
Good

Meets Expectations
Required elements are described well.
Excellent

Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.
Total

Products and Services Points Awarded:
Market Analysis
10 pts

SWOT Analysis(Strength,Weaknesses, Opportunities, Threats.)
Identify Market and Market Segments, Demographic
Competitive Analysis, Market trends and potential, Market share goals, and a target customer profile.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Details of SWOT not covered, some details on additional requirements are absent.
Good

Meets Expectations
Most details of SWOT are covered, details additional required elements are included.
Excellent

Meets or Exceeds Highest Expectations
All details of SWOT are covered, details on additional requirements are identified.
Additional info is provided.
Total

Market Analysis Points Awarded:
Marketing Plan
10 pts

Provides methods of promotion, identification of prospective customers, channels of distribution, sales force compensation, types of sales promotion and advertising, and where / when promotional efforts will take place. Includes a comparison of marketing policies to those of the competition.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Required elements are not clear or missing.
Good

Meets Expectations
Required elements are described well.
Excellent

Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.
Total

Marketing Plan Points Awarded:
Management Plan
10 pts

Who will run the business? What skills are required and what proof of competency does the current management staff possess?
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Required elements are not clear or missing.
Good

Meets Expectations
Required elements are described well.
Excellent

Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.
Total

Management Plan Points Awarded:
Operations
10 pts

Operating overview, to include: production methods, facilities, plant layout, quality and inventory control, environmental impacts, labor requirements, production costs, critical production materials, and supply sources.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Required elements are not clear or missing.
Good

Meets Expectations
Required elements are described well.
Excellent

Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.
Total

Operations Points Awarded:
Financials
10 pts

Start-up Costs, equipment (capital required), 2 years of projections, variable and fixed costs are outlined, break even. Estimated incoming cash flow & Profits
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations.
Start up costs are unrealistic or incomplete.
Good

Meets Expectations
Start-up Costs, equipment (capital required), 2 years of projections and break even are provided.
Estimated first year incoming cash flow and profit margins have potential.
Excellent

Meets or Exceeds Highest Expectations
Start-up Costs, equipment (capital required), 2 years of projections and break even are provided.
Estimated first year incoming cash flow and profit margins appear realistic and achievable.
Total

Financials Points Awarded:
Written Plan
10 pts

Professionaly presents all required elements of the business plan in written format. Uses proper grammer and technical language. Presentation is well-organized, and easy to read.
None

This section does not meet standards or is non existent.
Poor

The paperis not clear and the writer does not outline and describe the required elements.
Good

Describes overview of business, provides required details from all categories,
plan is written clearly with proper grammer usage, and plan is well organized.
Excellent

Professionally presented written plan. The plan is convincing, all required elements are described with detail, plan is well-organized, and there are few grammer mistakes.
Total

Written Plan Points Awarded:



TOTAL SCORE:
Eight References
10 pts

The plan must include 8 reference pieces based on specific information covered in this course. Example: Following the outline in the tutorial would be one. References must be documented in the reference section.
None

Less than five solid reference to course material studied. Student is not applying what was learned in the course to the assignment.
Poor

Five references documented correctly. Material shows some understanding. Additional sources cited are lacking in definition or application.
Good

Six to seven references documented correctly. Material is sufficient but not used in great detail. Additional sources may be cited but not defined or described correctly.
Excellent

Eight or more references documented demonstrating a strong understanding of course materials studied and how to apply them to the e-business plan.
Total

Eight References properly documented.

TOTAL SCORE:




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