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iRubric: Media Rubric: TV Commercial Analysis

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Media Rubric: TV Commercial Analysis 
Media Rubric: TV Commercial Analysis
Students select 4 TV commercials of their choice, using the analysis example used in class to assist with their understanding and analysis of the commercial. Based on their findings, students write an analysis demonstrating their critical thinking and writing skills.
Rubric Code: T4998A
By shavoynette
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Media: TV Commercial Analysis
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  Level 1 (50-59%)

(N/A)

Level 2 (60-69%)

(N/A)

Level 3 (70-79%)

(N/A)

Level 4 (80-100%)

(N/A)

Form

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to identify the form of media used.

Paragraph strays significantly from proper form. No topic and/or concluding sentence.
Level 2 (60-69%)

Student is able to somewhat identify the form of media used.

Paragraph strays somewhat from proper paragraph form. Topic or concluding sentence maybe missing.
Level 3 (70-79%)

Student is able to sufficiently identify the form of media used.

Paragraph mostly is in proper paragraph form. There is a topic sentence and a concluding sentence is present.
Level 4 (80-100%)

Student is able to clearly identify the form of media used.

Paragraph is in proper paragraph form. Both topic and concluding sentences are well constructed to convey the intended meaning.
Audience

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to clearly identify the target audience.

Student does not use formal language and does not use third-person point-of-view.
Level 2 (60-69%)

Student is able to somewhat identify the target audience.

Student uses some formal language and there are lapses in the usage of third-person point-of-view.
Level 3 (70-79%)

Student is able to sufficiently identify the target audience.

Student uses formal language and there may be minor lapses in the usage of third-person point-of-view.
Level 4 (80-100%)

Student is able to clearly identify the target audience with .

Student uses formal language and there are no lapses in the usage of third-person point-of-view.
Topic

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to clearly identify the topic of the media piece.
Level 2 (60-69%)

Student is able to identify some of the topic of the media piece with some detail.
Level 3 (70-79%)

Student is able to clearly identify the topic of the media piece with details.
Level 4 (80-100%)

Student is able to thoroughly identify the topic of the media piece with extensive details.
Purpose / Analysis

T/I = ___ / 10 Marks
Level 1 (50-59%)

Student is unable to clearly identify and explain the purpose of the media piece.

Student is limited in demonstrating critical thinking skills.
Level 2 (60-69%)

Student has somewhat identified and explained the purpose of the media piece.

Student has demonstrated some critical thinking skills.
Level 3 (70-79%)

Student has clearly identified and effectively explained the purpose of the media piece.

Student has effectively demonstrated critical thinking skills.
Level 4 (80-100%)

Student has thoroughly identified and effectively explained the purpose of the media piece.

Student has demonstrated critical thinking skills with a high degree of effectiveness.
Language Conventions

A = ___ / 5 Marks
Level 1 (50-59%)

Student has limited use of language and tone displayed throughout the paragraph.

There is a limited application of language conventions and errors interfere with comprehension.
Level 2 (60-69%)

Student has some use of language and tone displayed throughout the paragraph.

There is a moderate application of language conventions and errors somewhat interfere with comprehension.
Level 3 (70-79%)

Student has considerable use of language and tone displayed throughout the paragraph.

There is considerable application of language conventions and errors do not interfere with comprehension.
Level 4 (80-100%)

Student has a thorough use of language and tone displayed throughout the paragraph.

There is an impressive application of language conventions and any errors do not interfere with comprehension.
Organization

C = ___ / 5 Marks
Level 1 (50-59%)

Limited evidence of planning ideas to form a well-constructed paragraph.

Paragraph does not have sentence variety and lacks logical sequence.

Errors are obscure or detract from the clarity and coherency of the paragraph.
Level 2 (60-69%)

Adequate evidence of planning ideas to form a well-constructed paragraph.

Paragraph has little sentence variety and has a somewhat logical sequence.

Some errors may be obscure or detract from the clarity and coherency of the paragraph.
Level 3 (70-79%)

Appropriate evidence of planning ideas to form a well-constructed paragraph.

Paragraph has some sentence variety and has mostly a logical sequence.

Errors do not detract from the clarity and coherency of the paragraph.
Level 4 (80-100%)

Thorough evidence of planning ideas to form a well-constructed paragraph.

Paragraph has excellent sentence variety and has a logical sequence.

Only minor errors; there is clarity and coherency in the paragraph.



Keywords:
  • Media Studies, TV Commercial Analysis, English


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