iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric Advertisement Analysis Rubric Rubric Code: T43AB8 By skelley42 Ready to use Public Rubric Subject: English Type: Writing Grade Levels: (none)

Advertisement Analysis
	Good 3 pts	Fair 2 pts	Poor 1 pts
Discussion of appeals	Good Analysis of at persuasive appeals is accurate. Discussion is thorough and insightful.	Fair Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete and mechanical.	Poor Analysis of appeals to ethos, pathos is logos show some misunderstanding. Disucssion is brief.
Discussion of Design Elements	Good Correctly identifies all elements of design. Thorough and satisfying explanation of target audience influences design elements to achieve advertising objectives.	Fair Correctly identifies some elements of design. Able to explain to how target audience influence design elements to achieve advertising objectives to some extent.	Poor Correctly identifies few elements of design. Explanation of how target audience influence design elements achieve advertising objectives is brief and may show some lack of understanding.
Organization	Good All paragraphs are well organized and easy to understand	Fair Some ideas are thought out and organized for the reader	Poor Ideas are jumbled and hard to follow
Language	Good Mostly accurate structures with varied and apt vocabulary.	Fair Generally accurate structures with some variation in vocabulary.	Poor Somewhat inaccurate structures with little variation in vocabulary.