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iRubric: Group Product--Pitch Presentation rubric
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Group Product--Pitch Presentation
Your task is to work collaboratively to create a green (environmentally safe or beneficial product) product and product pitch. For this assignment, each team will invent their own green product and choose a company to present the product pitch to. This product should sound REAL—not silly, funny, etc.
Rubric Code:
T3C966
By
baggettc01
Draft
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
6-8, 9-12, Undergraduate
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Group Product--Pitch Presentation
Advanced--20 points
20 pts
Proficient--15-19 points
15 pts
Basic--10-14 points
10 pts
Below Basic--5-9 points
5 pts
THE PRODUCT
Name, function, price & description
Advanced--20 points
An extremely creative name, function and description of product was presented. The price was right on track.
Proficient--15-19 points
A creative name, function and description of the product was presented. The price was in the proper range.
Basic--10-14 points
Name, function and description lacked creativeness. The price was out of the proper range.
Below Basic--5-9 points
Name, function and description were absent or silly/unappealing. Price was missing r completely out of range.
Mock up or visual representation
Advanced--20 points
Product is uniquely demonstrated in a mock up or visual representation created in Photoshop.
Proficient--15-19 points
Product is demonstrated in a mock up or visual representation created in Photoshop.
Basic--10-14 points
Product is not adequately demonstrated in a mock up or visual representation.
Below Basic--5-9 points
Product not demonstrated.
Target company
Advanced--20 points
A unique target company is chosen and the product claims to the company as to why the product would be an asset are creatively presented.
Proficient--15-19 points
A target company is chosen and the claims to the company as to why the product would be an asset are presented.
Basic--10-14 points
A target company is chosen but no claims to the product are presnted.
Below Basic--5-9 points
A target company is not chosen.
Tagline
Advanced--20 points
KISS--Kept it short and simple. A creative tagline that is memorable. Used alliteration (Jaguar's "Don't Dream It. Drive It."), rhymes (Timex's "It takes a licking and keeps on ticking."), or puns (Minute Maid's "Squeeze the Day").
Proficient--15-19 points
Created an appropriate tagline.
Basic--10-14 points
Tagline doesn't adequately represent the product.
Below Basic--5-9 points
No tagline.
THE 40 SECOND COMMERCIAL
Technical
Advanced--20 points
Project runs perfectly with no technical problems
Proficient--15-19 points
Project runs adequately with minor technical problems
Basic--10-14 points
Project runs minimally. There are many technical problems when viewing the project.
Below Basic--5-9 points
Project does not run satisfactorily. There are too many technical problems to veiw the project.
Spelling/Grammar
Advanced--20 points
Project honors all rules of spelling and/or grammar
Proficient--15-19 points
Project adequately hones most of rules of spelling and/or grammar. (Two or less errors)
Basic--10-14 points
Project minimally honors rules of spelling and/or grammar. (Three or less errors)
Below Basic--5-9 points
Project has multiple errors in spelling and/or grammar. (Four or more errors)
Completion
Advanced--20 points
Project completely finished, on time, contains all elements.
Proficient--15-19 points
Project is one day late.
Basic--10-14 points
Project is two days late.
Below Basic--5-9 points
Project is three days late.
Design
Advanced--20 points
The combination of multimedia elements and content takes communication to a superior level. There is clear attention given to balance, propolrtion, harmony and restraints
Proficient--15-19 points
Multimedia elements and content combine to adquately deliver a high impact message with the elements and word reinforcing each other.
Basic--10-14 points
Multimedia elements accompany content but here is little sign of mutual reinforcement. There is no attention to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements that do not reinforce message.
Below Basic--5-9 points
Screens are either barren and stark or confusing and cluttered. Exaggerated emphasis on graphics and special effects weakens the message and interferes with the communicaiton of content and ideas.
Organization
Advanced--20 points
The sequence of information is logical and intuitive. Menus and paths to all informatin are clear and direct.
Proficient--15-19 points
The sequence of information is logical. Menus and paths to most information are clear and direct.
Basic--10-14 points
The sequence of information is somewhat logical. Menus and paths are confusing and flawed.
Below Basic--5-9 points
The sequence of information is not logical. Menus and paths to information are not evident.
Originality
Advanced--20 points
The project shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original and inventive
Proficient--15-19 points
The project shows some evidence of originality and inventivenss. While based on an extensive collection of other people's ideas, products, images and inventions, the work extends beyond that collection to offer new insights.
Basic--10-14 points
The work is an extensive collection and rehash of other people's ideas, products, images and inventions. There is little evidence of new thought or inventiveness.
Below Basic--5-9 points
The work is a minimal collection or rehash of other people's ideas, products, images and inventions. There is no evidence of new thought.
Depth & Breadth of Project Content
Advanced--20 points
Clear evidence that higher level thinking skills were used in the creation of this project.
Proficient--15-19 points
Some evidence that higher level thinking skills were used int he creation of this project.
Basic--10-14 points
Little evidence that higher level thinking skills were used in the creation of this project.
Below Basic--5-9 points
No evidence that higher level thinking skills were used in the creation of this project.
Target Audience
Advanced--20 points
The project hits the target audience--BULLSEYE!
Proficient--15-19 points
The project generally points toward the target audience.
Basic--10-14 points
Little evidence the target audience was taken into consideration.
Below Basic--5-9 points
No evidence the target audience was considered.
MAGAZINE AD
Creativity
Advanced--20 points
Well developed magazine ad that creatively promotes the product to the target audience. The graphics, text, color, etc. of the ad is fresh and new. Prototype and tagline are properly positioned within the ad.
Proficient--15-19 points
Magazine ad creatively promotes the product to the target audience.
Basic--10-14 points
Magazine ad promotes the product. Not original.
Below Basic--5-9 points
No magazine ad created.
LIVE PRESENTATION
Effectiveness
Advanced--20 points
This presentation SOLD the product to the target company! NO DOUBT!
Proficient--15-19 points
The presentation adequately sold the product to the target company.
Basic--10-14 points
Presentation does not adequately sell the product
Below Basic--5-9 points
No presentation.
Keywords:
multimedia presentation
Subjects:
Business
Types:
Presentation
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