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iRubric: Commercial Art One- Toothpaste package rubric

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Commercial Art One- Toothpaste package Rubric Code: T3C22X By Linnaeus Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12

Commercial Art One- Character Desig Toothpaste package
	Poor 10 pts	Fair 15 pts	Good 20 pts	Excellent 25 pts
Creative name for product Name for product suits audience and entices consumer to buy	Poor Name doesn't make much sense at all for a toothpaste. Really wouldn't suit the consumer or entice buying. Flavor of product not present.	Fair Adequate name for a toothpaste and seems to be okay for consumer to recognize it as a toothpaste product. Flavor of product present.	Good Better than adequate name for a toothpaste. Would work as a generic brand name for a store brand. Flavor of product present .	Excellent Excellent name for a toothpaste brand. Suits the audience whether adult or for children. Entices consumer to buy.
Design Use of colors- proper contrast Use of type Recognizable and consistent logo/name of brand Colors and fills are neatly done completed.	Poor Little or no effectiveness of Use of colors- proper contrast Use of type Recognizable and consistent logo/name of brand Colors and fills are not neatly done completed.	Fair Okay in design elements, but several errors in Use of colors- proper contrast Use of type Recognizable and consistent logo/name of brand Most of the colors and fills are neatly done completed.	Good Workable design for a product in the area of Use of colors- proper contrast Use of type Recognizable and consistent logo/name of brand All colors and fills are neatly done completed.	Excellent Excellent in all facets of design Use of colors- proper contrast Use of type Recognizable and consistent logo/name of brand Superbly done colors and fills are neatly done completed.
Craftsmanship of mockup The quality of the constructed package	Poor Many problems in the building of the package. Bad gluing, cutting, and assembly. Looks like someone didn't care what it looked like.	Fair Some problems in building of the package such as gluing, cutting, and assembly.	Good Adequate assembly with one or two minor problems.	Excellent Excellent care and assembly of package in all aspects.
Effort /Perseverance Effort was made to bring project to completion	Poor Poor The student did not put forth effort in the completing the assignment and showed below average effort.	Fair The student finished the project, but could have been improved with more effort. The assignment showed adequate effort.	Good The student worked diligently with considerable effort to complete the art work. The assignment showed above average effort.	Excellent The student worked with consistent effort to complete the art work. The assignment shows a high degree of effort.