iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric Advertisement Analysis Rubric Rubric Code: T3BCXX By jcoppin Ready to use Public Rubric Subject: English Type: Writing Grade Levels: (none)

Advertisement Analysis
	Poor 1 pts	Fair 2 pts	Good 3 pts
organization	Poor Ideas are jumbled and hard to follow	Fair Some ideas are thought out and organized for the reader	Good All paragraphs are well organized and easy to understand
Discussion of appeals	Poor No mention of any use of appeals ethos, pathos logos	Fair Brief discussion of at least one type of appeal	Good Thorough discussion of at least one type of appeal.
Discussion of color and font	Poor No mention of the use of color and font in the advertisement.	Fair Brief discussion of color and/or font in the ad	Good Thorough discussion of color and font in the ad.
Efectiveness of appeals	Poor No mention of the ad's effectiveness	Fair Brief discussion of the effectiveness of the ad.	Good Thorough discussion of the effectiveness of the ad.
Conventions	Poor Many grammar, punctuation and spelling errors	Fair Minimal grammar, punctuation and spelling errors	Good Almost no grammar, punctuation and spelling errors.
Role models	Poor Student did not explain why the model is postivie, negative or neutral for teens and pre-teens.	Fair Student partially explained why the model is postivie, negative or neutral for teens and pre-teens.	Good Student explained why the model is postivie, negative or neutral for teens and pre-teens.