0 pts
17.47 pts
19.97 pts
22.47 pts
25 pts
All components, understandings, definitions of the SMM strategy wheel; plus, the definition of SMM was incoporated into in the campaign.
A complete understanding was demonstrated with respect to the client and its respective stakeholders (i.e., Toastmasters and its members both foreign and domestic). Adhered to textbook definitions of Segmentation, Targeting and Positioning (STP).
Use of rich colorful and creative language. The content included illustrations, stats, metrics, and other visual aids. The project fully came to "life".
Authenticity is tied to goodwill, trustworthiness and expertise. Group campaign was inclusive to all segments, examined institutional core values, free of negative bias and solution-based. Ethical. More on the understanding and development of authenticity: https://www.psychologytoday.com/us/blog/click-here-happiness/201904/develop-authenticity-20-ways-be-more-authentic-person
IMPORTANT: The recorded presentation is worth 10% of grade as outlined in the syllabus. This row and respective qualifiers is entirely devoted to the recorded presentations and equals 100%. The preceding rows are tied to the written SMM campaign components.