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iRubric: Environmental Scan: Business Writing rubric

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Environmental Scan: Business Writing 
Business Writing
GROUP PROJECT: Section 1: Conduct a complete/holistic environmental scan. Collect as much data about the brand and/or service. Such as; the history of the brand, strengths, weaknesses, opportunities, and threats; analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand). Maximum of 1000 words. Please be sure to include Tables and Figures which are not part of the maximum word limit.
Rubric Code: T2W2CC8
By cookcm
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Business Writing
  Does Not Meet

Below 60 = F

20 pts

Below Expectations

67-69.9 = D+

20 pts

Approaches Expectations

77-79.9 = C+

20 pts

Meets Expectations

87-89.9 = B+

20 pts

Exceeds Expectations

93-100+ = A

20 pts

Content

Clarity of Message. Conduct a complete/holistic environmental scan. Collect as much data about the brand and/or service. Such as; the history of the brand, strengths, weaknesses, opportunities, and threats.

Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Construct a comprehensive implementation plan for the three (3) immediate changes. Maximum of 1000 words.
Does Not Meet

Meaning is unclear
Minimal use of examples and progression of ideas
Below Expectations

Meaning is unclear
Limited use of examples but there is a discernible progression of ideas.
Approaches Expectations

Meaning is somewhat clear
Sufficient use of examples and discernible progression of ideas.
Meets Expectations

Meaning is clear.
Ample use of examples and a clearly distinct progression of ideas.
Exceeds Expectations

Meaning is enhanced.
Strong relevant examples
and well-executed progression of ideas.
Organization

Subject matter is clearly followed; information demonstrates creativity and critical thinking
Key points are included, and are related to the subject and are easy to follow.
Outstanding topic sentence.
Clear and logical order of paragraph structure.
Does Not Meet

Subject is not properly followed; information does not address the subject matter.
Few, if any, key points are included, and they are difficult to follow.
Lacks a distinguishable topic sentence.
No salutation.
Body is unsupported; mostly rambling.
No closing word/phrase and/or signature.
Below Expectations

Subject is followed, somewhat, but information only vaguely addresses the subject matter.
A few key points are included and they mainly relate to the subject.
Lacks an acceptable topic sentence.
No proper salutation.
Some support is present for body, but it is incomplete.
Attempt at closing, but word/phrase is inappropriate.
Approaches Expectations

Most subject matter is clearly followed; information basically addresses the subject matter.
Some key points are included; most relate to the subject and are generally easy to follow.
Attempted topic sentence.
Introduction indicates some knowledge of proper salutation.
Coherent body support is present , but it is not concise.
Closing includes appropriate word/phrase or signature.
Meets Expectations

Subject matter is clearly followed; information demonstrates sound reasoning.
Most key points are included, and are relevant to the subject and are easy to follow.
Effective topic sentence.
Clear and logical order of paragraph structure.
introduction indicates clear understanding of proper salutation.
Body support is coherent, concise and accurate.
Closing includes correct signatory, both appropriate word/phrase and signature
Exceeds Expectations

Subject matter is clearly followed; information demonstrates creativity and critical thinking
Key points are included, and are related to the subject and are easy to follow.
Outstanding topic sentence.
Clear and logical order of paragraph structure.
Analyze Digital Fooprint

Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Does Not Meet

Does not analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Below Expectations

Below expectations. Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Approaches Expectations

Approaches expectations. Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Meets Expectations

Meets expectations. Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Exceeds Expectations

Excellent Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Word/Keyword Choice

Vocabulary development
Strong verbs
Precise nouns
Does Not Meet

Vague,redundant and inconsistent word choice
Below Expectations

Attempts relevant vocabulary, but misuse makes it obvious that there is no clear understanding of the words.
Approaches Expectations

Retrieves relevant vocabulary, although still inconsistent in word choice.
Meets Expectations

Selects relevant vocabulary, verbs and pronoun.
Exceeds Expectations

Consistently selects relevant vocabulary and uses strong verbs and precise nouns.
Format

Follows Correct e-mail format:
subject
greeting
body
closing
signature
Readability of other documents
Does Not Meet

Inappropriate use of white space, text, font graphics and justification.
Below Expectations

Appropriate but very inconsistent use of white space, text, font graphics and justification
Approaches Expectations

Appropriate but somewhat inconsistent use of white space, text, font graphics and justification
Meets Expectations

Appropriate and consistent use of white space, text, font graphics and justification
Exceeds Expectations

Outstanding and consistent use of white space, text, font graphics and justification, that help to appropriately distinguish this applicant from others





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