Below 60 = F
20 pts
67-69.9 = D+
77-79.9 = C+
87-89.9 = B+
93-100+ = A
Clarity of Message. Conduct a complete/holistic environmental scan. Collect as much data about the brand and/or service. Such as; the history of the brand, strengths, weaknesses, opportunities, and threats. Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand) Construct a comprehensive implementation plan for the three (3) immediate changes. Maximum of 1000 words.
Subject matter is clearly followed; information demonstrates creativity and critical thinking Key points are included, and are related to the subject and are easy to follow. Outstanding topic sentence. Clear and logical order of paragraph structure.
Analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand)
Vocabulary development Strong verbs Precise nouns
Follows Correct e-mail format: subject greeting body closing signature Readability of other documents