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Concept Paper
Create a business concept/product/service proposal
Rubric Code:
T2474W7
By
kelly_24
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Concept/Product/Service Proposal
Level
4 pts
Level
3 pts
Level
2 pts
Level
1 pts
Business Idea
Level
Business idea is well thought out, original, needed, and improves the life of others.
Level
Business idea is mostly well thought out, and improves the life of others but not necessarily needed or original.
Level
Business idea lacks thought, and somewhat improves the life of others but not needed, or not original.
Level
Business idea is not well thought out, and does not improve the life of others, is not needed, or not appropriate.
Business Name
Level
Business name is creative, original, and appropriate.
Level
Business name is appropriate but not creative or original.
Level
Business name does not match product very well.
Level
Business name is not appropriate for the product.
Target Market
Level
Students have researched and chosen a target market well suited for their business to succeed; students are able to identify the industry e.g. competitors, suppliers, collaborators, etc
Level
Students have chosen a target market that is appropriate for but not necessarily the best suited for their business.
Level
Students have done a little research or have only chosen a target market that is somewhat suited for their business to succeed.
Level
A target market is not provided.
Business Concept/Products/Services
Level
Students have given a detailed description of their concept, product or service(s), including the prices (with detailed responses to price questions).
Level
Students have given a basic description of their concept, product or service(s), including the prices (responses given to questions).
Level
Students have shown little effort in describing their concept, product or service(s), or not included the prices.
Level
Concept, product or service(s) are not described.
Business Logo
Level
Students have developed a logo and/or slogan for their business. Logo and/or slogan are creative and have thought behind them.
Level
Students have developed a logo and/or a slogan for their business successfully.
Level
Students have shown little effort in developing a logo and slogan for their small business.
Level
Students have not provided a logo, nor a slogan, for their small business.
Advertisement
Level
Advertisement has been created, and is attractive and professional. It is detailed with all information and organized.
Level
Advertisement has been created, and is attractive and professional.
Level
Advertisement has been created, but is the bare minimum.
Level
No advertisement has been created.
Financial Analysis
Level
Spreadsheet has been created to present to the bank. It is professional and includes all the information e.g. income, expenditure, resources required, timeframe, expected profit etc
Level
Spreadsheet has been created to present to the bank. It is professional but includes only basic information e.g. income and expenditure
Level
Spreadsheet has been created but is the bare minimun or not professional.
Level
A spreadsheet document has not been provided.
Prototype/Presentation/Model
Level
Student has made a prototype/presentation/model that is neat, colourful and exciting. Prototype/Presentation/Model is in line with description of concept/product/service.
Level
Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is in line with description of concept/product/service.
Level
Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is not in line with description of concept/product/service.
Level
Prototype/Presentation/Model for concept/product/service is not included.
Subjects:
Business
Finance
Types:
Project
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