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iRubric: Business Mission and Vision Statement rubric

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Business Mission and Vision Statement Business Mission and Vision Statement Students write a Business Mission and Vision Statement. Rubric Code: T23X7W3 By dangynot Ready to use Public Rubric Subject: Education Type: Writing Grade Levels: Undergraduate, Graduate, Post Graduate

Mission Statement Refer to Mission Statement activity completed in class
	Absent 0 pts	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Values/Principles Selected from Mission Statement activity or from another source	Absent Mission Statement not present	Poor Mission Statement does not identify any values or principles	Fair Mission Statement identifies one value or principle	Good Mission Statement identifies 2 values or principles	Excellent Mission statement identifies 3 or more values or principles
Rationale for Values Explanation of why each value listed in important to the individual	Absent Mission Statement not present	Poor Mission Statement does not provide rationale for any values identified	Fair Rationale for only one or two of the values is given or rational is unclear or illogical.	Good Rationale is clearly written.	Excellent Rationale is clear, logical, thoughtful.
Writing Mechanics Clarity, spelling and grammar	Absent Mission Statement not present	Poor Mission Statement contains many spelling or grammar errors that make it difficult to understand.	Fair Mission Statement contains grammatical errors. Some clarity remains.	Good Mission Statement contains spelling or grammatical errors, but clarity remains.	Excellent Mission Statement is generally free of spelling and grammatical errors.
Vision Statement Create an aspirational description of what your business would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action.
	Absent (N/A)	Poor (N/A)	Fair (N/A)	Good (N/A)	Excellent (N/A)
Vision What are the ultimate dreams to be achieved?	Absent Dreams are not listed or are not described.	Poor Dreams are listed but not necessarily described in detail.	Fair Dreams are listed but most of the information is missing.	Good Dreams are listed but a few pieces of information is missing.	Excellent Specific dreams are listed and described in detail. Creates an articulate image for change.
Impact What is the intended impact for others?	Absent Impacts only listed, not described.	Poor Impacts are partially described but do not necessarily appeal to the core values of others.	Fair Impacts are described but do not necessarily appeal to the core values of others.	Good Impacts are described and are partially appeal to the core values of others.	Excellent Specific impacts beyond their business are described in detail that appeal to the core values of others.
Achievement How will I achieve my vision?	Absent Roles are listed, but not described.	Poor Roles are described but are not specific or challenging.	Fair Roles are described but may not necessarily be specific or challenging.	Good Roles are identified but not specific or challenging and described for self or individuals.	Excellent Specific, challenging roles are identified and described for self or individuals.
Writing Mechanics Clarity, spelling and grammar	Absent Clarity, spelling and grammar	Poor Vision statement contains many spelling or grammar errors that make it difficult to understand.	Fair Vision statement contains grammatical errors. Some clarity remains.	Good Vision statement contains spelling or grammatical errors, but clarity remains.	Excellent Vision statement is generally free of spelling and grammatical errors.

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