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iRubric: Commercial 1 rubric

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Commercial 1 Promo/Ad Student will produce a commercial that is 1 minute in length given a list of acceptable choices. Rubric Code: T23WAX By djv10407 Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Commercial
	Award Winning 4 pts	Award Nominated 3 pts	In the Audience 2 pts	Waiting in Line 1 pts
Preproduction	Award Winning Treatment & script are very detailed, followed and revisions noted.	Award Nominated Treatment & script are weak in 1 or 2 areas	In the Audience A few areas planned, but more effort should have been put into the treatment & script	Waiting in Line Hardly any effort in planning
Video Technique	Award Winning Footage steady and in focus;no headroom or allignment errors; shots used are very creative. Shots have high technical quality.	Award Nominated 1 or 2 errors that could not be removed in editing; some visual impact	In the Audience Some parts are difficult to watch because basic camera skills are weak; visuals are not original	Waiting in Line Errors make viewing difficult; no visual impact
Continuity	Award Winning Fantastic match points in action	Award Nominated Action doesn't flow perfectly, but isn't very distracting	In the Audience Action is choppy and not continuous. This distracts from the video.	Waiting in Line Minimal effort to demonstrate continuity
Time	Award Winning Exactly 1 minute long.	Award Nominated :58 to 1:02	In the Audience :56 to 1:04	Waiting in Line :54 to 1:06
Shots	Award Winning 25 or more	Award Nominated 23-24	In the Audience 21-22	Waiting in Line 20 or less
Deadline	Award Winning	Award Nominated Finished and on master tape by the end of class on Friday, September 19, 2008.	In the Audience Finished, but not on master tape by the end of class on Friday, September 19, 2008.	Waiting in Line Video not finished by the end of class on Friday, September 19, 2008.