iRubric: Logo and Moodboard rubric

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Logo and Moodboard Logo and Moodboard Students had to develop three original logos + a tagline and create a mood board to place the three logos into Rubric Code: T2278AB By lscavelli Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: 9-12

Logo & Moodboard Students had to develop three original logos + a tagline and create a mood board to place the three logos into
	In-Progress Need to do better D+ 67-69 1 pts	Basic Could do better C+ 77-79 2 pts	Proficient B+ 87-89 B 83-86 B- 80-82 3 pts	Advanced A+ 97-100 A 03-96 A- 90-92 (N/A)
Logo Sketches Student was required to sketch out 5 different logo designs, incorporate a tagline, and apply watercolor for polished finish	In-Progress Student did not complete the required logo sketches or left out the tagline. No watercolor techniques were added.	Basic Student did attempt to complete the logo sketches, but didn't not complete entirely, weak tagline. Color was applied, but not completed as required.	Proficient Student completed logo sketches in an adequate manner, tagline was included. Watercolor was applied.	Advanced Student completed a very creative series of logo sketches that were supported by a strong tagline. Watercolor was applied exceptionally.
Logo Design & Tagline Student created 3 original logos & added a tagline to support the logos	In-Progress Student did not complete three logos in Adobe Illustrator or left out tagline	Basic Student did attempt to complete the logos in Adobe Illustrator, but didn't not complete entirely, weak tagline	Proficient Student completed logo in Adobe Illustrator in an adequate manner, tagline was included	Advanced Student completed all three very creative logos that were supported by a strong tagline
Mood Board Student had to create a mood board that included 3 different logo designs, font choices, color schemes and imagery for inspiration	In-Progress Student didn't fully complete the mood board, or didn't turn one in altogether	Basic Student turned in a mood board, but some elements were missing	Proficient Student turned in a complete mood board	Advanced Student did an outstanding job creating a well planned mood board, outlining all elements
Product Design Students had to create 3 different products to apply logo to	In-Progress Student did not complete any kind of product to support logo	Basic Student attempted to complete a product to apply logo to but failed to develop a fully designed package	Proficient Student completed package design in an adequate manner, tagline was represented well	Advanced Student succeeded in created a thoughtful and considerate package design where the logo was represented more than once, the tagline was represented well, and color choices were present and consistent