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iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement or presentation, using at least three rhetorical devices. Rubric Code: SXB9CW4 By jubrax Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Project 100 %
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Product 20 %	Excellent The product is not obvious and the viewer cannot discern what is being advertised.	Good The product is only obvious from a categorical perspective (e.g. food rather than the type of food).	Fair The product is obvious upon viewing. Product will appeal to Ms. Colbert-White as and ELA teacher and/or an individual.	Poor Demonstrates little to no relevance between the headline and the product or there is no headline Possess little to no wit and/or creativity when addressing the product Not the largest print on the page and/or not “eye- catching” Does not address target market
Persuasive Techniques 20 %	Excellent Persuasive techniques are not obvious upon viewing.	Good Only one persuasive technique is obvious upon viewing. <BR> ____ Ethos<BR> ____ Logos<BR> ____ Pathos	Fair Two or more persuasive techniques are obvious upon viewing.<BR> _____ Ethos<BR> _____ Logos<BR> _____ Pathos	Poor
Images 15 %	Excellent The images add little to no clarity to the product and persuasion.	Good The images add some clarity to the product advertisement and persuasion.	Fair The images clearly add to the advertising of the product and persuasion.	Poor
Text 20 %	Excellent The presented text does not help communicate the product or persuasive message.	Good The presented text helps to communicate the product or persuasive message.	Fair The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.	Poor
Neatness and presentation 15 %	Excellent The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Good The advertisement presentation is neutral, neither encouraging or discouraging the product.	Fair The advertisement presentation is creative and draws visual attention, adding to the product idea.	Poor