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iRubric: International Marketing Plan rubric

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International Marketing Plan 
Rubric Code: SX8A8A
By rgoode
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Marketing Plan
  Poor

1 pts

Fair

2 pts

Good

3 pts

1. Marketing Objectives

Poor
Fair
Good
2. Product Adaptation

Poor
Fair
Good
3. Promotional Mix

Poor
Fair
Good
4. Distribution

Poor
Fair
Good
6. Price

Poor
Fair
Good
7. Terms of Sale/Payment

Poor
Fair
Good
8. Financials

Poor
Fair
Good
9. Executive Summary

Poor
Fair
Good
10. Presentation

Poor
Fair
Good




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