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Create a New Breakfast Cereal Project 
Create a New Breakfast Cereal Project
You are in charge of a marketing campaign for a new, healthy breakfast cereal. You have been asked to create an innovative new breakfast cereal that will be successful in the Canadian market place.
Rubric Code: SX4C2B7
By barkley_chris
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: K-5, 6-8

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  Level 1 (50-59%)

1 pts

Level 2 (60-69%%)

2 pts

Level 3 (70-79%)

3 pts

Level 4 (80-100%)

4 pts

Design Cereal Box

Level 1 (50-59%)

At least 2 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements. There is a list of ingredients and a food label.
Level 2 (60-69%%)

At least 4 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements. There is a list of ingredients and a food label.
Level 3 (70-79%)

All 6 sides were designed, printed and secured on the box. The designs were mostly finished with few missing or incomplete elements. There is a clear list of ingredients and an accurate food label
Level 4 (80-100%)

All 6 sides were designed, printed and secured on box. The designs were completely finished. There is a clear list of ingredients and an accurate food label.
Make Cereal Box

Level 1 (50-59%)

The cereal box was not creatively designed. Little effort and attention to detail is evident. The box design is unlikely to be appealing to the target audience.
Level 2 (60-69%%)

The cereal box was designed with some creativity. Some effort and attention to detail is evident. The design would be somewhat appealing to the target audience.
Level 3 (70-79%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident. The design is likely to be appealing to the target audience.
Level 4 (80-100%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident. The design is likely to be very appealing to the target audience.
Make a nutritious cereal

Level 1 (50-59%)

The cereal contains several ingredients that would not support the Canadian Food Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal may contain artificial colours, or flavours.
Level 2 (60-69%%)

The cereal contains many ingredients and would mostly support the Canadian Food Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal may contain artificial colours, or flavours.
Level 3 (70-79%)

The cereal contains many recognizable ingredients and would mostly support the Canadian Food Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal does not contain any artificial colours, or flavours.
Level 4 (80-100%)

The cereal contains many ingredients (all recognizable) and supports the Canadian Food Guide to Healthy Eating. The cereal is low in sugar, salt and fat. The cereal does not contain any artificial colours, or flavours.
Drama/ Delivery

Level 1 (50-59%)

Audience cannot understand presentation because there is no sequence of information

students do not speak loudly or clearly.

Very little use of expression or gestures.
Level 2 (60-69%%)

Audience can mostly understand presentation.

Voice is sometimes audible and clear.

Some expression and use of gestures.
Level 3 (70-79%)

Information is presented in logical order.

Voices are clear and loud.

Expression and gestures are noticeable throughout the commercial.
Level 4 (80-100%)

Information is presented in a logical order and delivered in a very clever, interesting way.

Voices are very clear and always audible.

Expression and gestures enhance the commercial.
Media Literacy/Commercial

Level 1 (50-59%)

Commercial does not clearly show a specific marketing technique.
Level 2 (60-69%%)

Commercial uses a specific marketing technique, but it is not likely to appeal to the target audience.
Level 3 (70-79%)

Commercial uses a specific marketing technique that would likely appeal to the target audience.
Level 4 (80-100%)

Commercial clearly uses one or more specific marketing technique(s) that work well to sell the product to the target audience.



Keywords:
  • cereal box


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