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iRubric: Video: Movie Trailer rubric

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Video: Movie Trailer Video Project Template A Rubric to assess a Movie Trailer Video Project for High School Students, Grades 9-12. Trailer promotes a NON-EXISTENT ( Fictitious ) film. Rubric Code: SX2BC52 By jregensburg Ready to use Public Rubric Subject: Communication Type: Assessment Grade Levels: 9-12

Movie Trailer Video 95 - 100 Distinguished 90 - 94 Skilled 80 - 89 Proficient 70 - 79 Developing Below 70 Inadequate
	Inadequate Below 70 1 pts	Developing 70 - 79 2 pts	Proficient 80 - 89 3 pts	Skilled 90 - 94 4 pts	Distinguished 95 - 100 5 pts
Organization Folder Created Appropriate Names Contains: - ALL Resource Files - ALL Project Files - ALL Final Exported/Rendered Movie Files	Inadequate Folder is MISSING or Named Incorrectly. Half or MORE of the Required Files are MISSING	Developing MISSING TWO of the Required Files	Proficient Missing ONE of the Required Files	Skilled Folder exists, and has an appropriate name for project. All of the Necessary Resources AND Final Completed Rendered Movies are saved correctly inside the project folder.	Distinguished In Addition: Contents of folder are meticulously Organized. Folder contains SubFolders. All file names are Descriptive and clearly identifiable. All files are named using a logical convention so they appear in sequential order.
Requirements BASIC ELEMENTS - Opening Title - Minimum ONE Transition - Complete Credits - Goal Statement - Bibliography - Lyrics ( if Necessary) - ALL in Correct Sequence	Inadequate Project is MISSING THREE or More of the SIX Required Elements and/or THREE or More Required Components are Located Incorrectly in the Sequence of the Video.	Developing Project is MISSING TWO of the SIX Required Elements and/or TWO Required Components are Located Incorrectly in the Sequence of the Video.	Proficient Project is MISSING ONE of the SIX Required Elements and/or ONE Required Component is Located Incorrectly in the Sequence of the Video.	Skilled Project Includes ALL SIX of the Required Elements, Located in the Correct Sequence within the Video	Distinguished In Addition: Student created New components that add Richness and Viewer appeal, And/Or so Enhanced One or Two of the Basic Elements so that they are a "Production within a Production" ( ie. Opening title sequence of a James Bond Movie )
Requirements AUDIO COMPONENTS: - Intro - Background - Foleys - Exit	Inadequate Project INCLUDES, Intro & Exit Music. Background Music/Sound is MISSING, Sporadic or " the same throughout the production " Not always appropriate for the moment &/or supporting the theme of the video. The Foleys used are random and may be distracting.	Developing Project INCLUDES, Intro & Exit Music, as well as appropriate Background Music/Sound that enhances the moment, &/or supports the theme of the video. Multiple & Appropriate Sound Effects ( Foleys ) have been used to enrich the story.	Proficient Project has NO, Intro, Exit and/or Background Music AND/OR the chosen audio has NO relationship appropriate for the moment or the theme of the video. No Foleys have been used	Skilled Project INCLUDES, Intro & Exit Music, as well as appropriate Background Music/Sound throughout the production that enhances the moment, adds fulness, interest, emotion &/or supports the theme of the video. Multiple & Appropriate Sound Effects ( Foleys ) have been used to enrich the story.	Distinguished Additionally, Student created several Original GargaeBand Loops for specific Scenes and/or Created garageBand Audio for the entire Production
Requirements MPAA SCREEN: - Opening MPAA Preview/Rating Screen ( Green )	Inadequate There is NO MPAA Preview / Rating Screen	Developing MPAA Preview / Rating screen exists but is just a downloaded image with no information related to Movie Trailer.	Proficient MPAA Preview / Rating screen exists and contains just Title and Rating information about the Trailer.	Skilled MPAA Preview / Rating screen exists and contains ALL of the necessary basic information about the Trailer.	Distinguished In Addition: Green screen created from scratch in Photoshop or other program & contains Complete Movie Information including Fictitious production & Support company names.
Requirements ANIMATED TEXT / BKGROUND: - Tutorial has a segment which contains Animated Text / Background created with LiveType ?	Inadequate There is NO segment containing Animated Text / Background	Developing A segment for the Tutorial, created with LiveType is included but has NO Animation.	Proficient The Tutorial has an Animated Text Segment created with LiveType, Including Animated Text But NO Animated Background	Skilled The Tutorial has an Animated Text Segment created with LiveType, Including Animated Text AND Animated Background	Distinguished In Addition, Animated segment Includes Multiple Instances of Different Animated Text AND an Animated Video Background which is related to the Movie.
Requirements STORYLINE: - Students must Write & Submit a storyline ( synopsis of movie content ) that clearly articulates what your movie is about.	Inadequate There seems to be NO discernible plot, with no Beginning, Middle, End continuity. Ideas are not communicated and there appears to be NO clear message.	Developing There is some semblance of a Plot, but it Fails to Communicate a Clear Message and/or Trailer is created for an Existing Movie & lacks Originality or Creativity. Synopsis is vague.	Proficient There is a discernible Plot which is Original, Creative, and Communicates a Message. Synopsis generally articulates what your movie is about.	Skilled There is a very discernible Plot which is Original, Creative, and Communicates a Clear Message. Synopsis clearly articulates what your movie is about.	Distinguished In Addition, the synopsis clearly defines a movie Genre.
Requirements MOVIE FACTS - Title - Release Date - Main Characters - Produced by - Directed by	Inadequate Trailer contains Just the Movie Title and NO additional Movie Facts.	Developing Trailer contains the Movie Title and ONE additional Movie Fact.	Proficient Trailer contains the Movie Title and at least TWO additional Movie Facts.	Skilled Trailer contains ALL of the necessary Movie Facts somewhere within the Trailer.	Distinguished In Addition, student created multiple additional movie facts that are seamlessly integrated into the trailer.
Production Content TIME: - Time Production = Opening Scene to Beginning of Credits Required Original Video Footage = Total Secs	Inadequate Production was Over/Under by More than 10 seconds. Student was 10 or More seconds short of required original video.	Developing Production was Over/Under by 6-10 seconds. Student was 6-10 seconds short of required original video.	Proficient Production was Over/Under by 1-5 seconds. Student was 1-5 seconds short of required original video.	Skilled Production was Created to Exact Required Time Specifications. Students utilized the correct amount of Original Video Footage	Distinguished Production was made up entirely of Original Video Footage and/or where appropriate went Above & Beyond time requirements to create a more comprehensive or In-Depth production
Production Content AUDIO LEVELS - Decibel Levels (db)	Inadequate Virtually ALL of the Audio in the video is Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed	Developing Segments of the Audio within the video are Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed	Proficient Most of the Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's), Pronunciation, Diction, & Speed	Skilled ALL Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's) Pronunciation, Diction, & Speed	Distinguished In Addition: There are Multiple Instances where several audio components Overlap and their decibel (db) levels have been adjusted to ensure the proper viewer experience as intended by the director.
Production Content TEXT - Spelling	Inadequate There is More than ONE instance where Text is Spelled Incorrectly. There is More than ONE instance where the text is NOT Legible or Readable due to Size, Color, Duration and/or Speed	Developing There is ONE instance where Text is Spelled Incorrectly. There is More than ONE instance where the text is NOT Legible or Readable due to Size, Color, Duration and/or Speed	Proficient There is ONE instance where the text is NOT legible or Readable due to Size, Color, Duration and/or Speed	Skilled ANY & ALL Text in video is Spelled correctly. ALL text in video is Legible / Readable in Size, Color, Duration and/or Speed	Distinguished In Addition: Text is treated as a True Visual Art Form, where selection of Font has a relationship to the context, And/Or Multiple Emphasis styles were applied to Enhance Visual Design & Clarity.
Digital Video Editing	Inadequate Production is Incomplete and/or "Raw" Un-Edited video pieced together. Actual video is often Un-Focused. Handheld camera movement is Distracting and Fails to capture the subject of scene.	Developing The production was completed. Video is sometimes Un-Focused. There are Gaps, and/or Camera/Character "Jumps". All video is shot from the same Point of View and Minimal or NO dynamic techniques utilized. Transitions are randomly applied.	Proficient The completed production demonstrates Proficiency with the video editing Equipment & Program(s) chosen to create the production. Focused Video progresses from scene to scene with NO gaps. There are some different camera angles and dynamic techniques utilized. Student attempted to utilize Transitions appropriately.	Skilled The completed production demonstrates Mastery of the video editing Equipment & Program(s) chosen to create the production. Clearly Focused Video progresses seamlessly from scene to scene. Multiple Camera Angles, and dynamic techniques have been utilized. Transitions are appropriately applied when changing locations or "Point of View".	Distinguished In Addition: Student located and utilized unique Programs, Apps, Add-Ons, Filters, and/or Special Effects to enhance multiple segments of their video production.
Creativity	Inadequate The completed production is a Copy of another video or animation, Expressing No Original thought and/or containing No Unique Attributes.	Developing The completed production Duplicates a Common Perspective in a Typical manner. It is difficult to Identify any instance of Uniqueness or Originality.	Proficient The completed production utilizes a Common Theme or Perspective, but attempts to portray the content in a Different Perspective. There are attempts to be Unique but the production still seams to lack Uniqueness or Originality.	Skilled The completed production has instances of Uniqueness, Expressing Thoughts & Meaning from a new Perspective. There are moments that Clearly Display Creativity & Originality.	Distinguished The completed production is Unique throughout, Expressing Thoughts & Meaning from a new Perspective, and Clearly Displaying Multiple instances of Creativity & Originality.

Keywords:

Video Assessment

Subjects:

Communication

Types:

Assessment

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