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Promo/Ad 
4-5 min Edited Video
Student(s) will produce a promo/ad of approximately 1 minute in length on an approved event or idea
Rubric Code: SB5A7
By sajohnson
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Promo/Ad
  Distinguished/Oscar

4 pts

Proficient/Independent

3 pts

Apprentice "B" Movies

2 pts

Amature/Home Video Re-do

1 pts

Plan Sheets/Script

Distinguished/Oscar

Plan sheet very detailed, followed and revisions noted
Proficient/Independent

Plan sheets are weak in 1 or 2 areas
Apprentice "B" Movies

A few areas planned, but more effort should have been put into the plan sheets
Amature/Home Video Re-do

Hardly any effort in planning
Promotional value

Distinguished/Oscar

Idea or event thoroughly covered in an interesting and creative manner
Proficient/Independent

Some key information was not included
Apprentice "B" Movies

Weak, but adequate
Amature/Home Video Re-do

Minimal, if any, effort
Visual Impact

Distinguished/Oscar

Footage steady and in focus;no headroom or allignment errors; shots used are very creative
Proficient/Independent

1 or 2 errors that could not be removed in editing; some visual impact
Apprentice "B" Movies

Some parts are difficult to watch because basic camera skills are weak; visuals are not original
Amature/Home Video Re-do

Errors make viewing difficult; no visual impact
Editing

Distinguished/Oscar

Shots serve a purpose; transitions and special effects used when necessary
Proficient/Independent

Lack of or over-use in several areas
Apprentice "B" Movies

Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video
Amature/Home Video Re-do

minimal effort to improve quality through editing
Soundtrack

Distinguished/Oscar

Create use of sound to grab audience's attention; Voice levels are consistent, music and SE levels good; Voice over narration
Proficient/Independent

Good use of sound; One or two weak areas where sound quality is poor
Apprentice "B" Movies

Sound levels are inconsistent; narration is too soft or music overpowers; sound not an important element
Amature/Home Video Re-do

Sound quality is poor; audience will have a hard time hearing on TV
Titles/Credits

Distinguished/Oscar

Names, dates, copyrights and all other information included; no spelling or other errors
Proficient/Independent

1-2 revisions are needed
Apprentice "B" Movies

Video was exported without corrections; re-export!
Amature/Home Video Re-do

Video converted air broadcast with error (NOT LIKELY!!)
Time/Pace

Distinguished/Oscar

Video moves along; time is appropriate
Proficient/Independent

Somewhat long or short; an area gets bogged down and lacks flow
Apprentice "B" Movies

Needs improvement in several areas
Amature/Home Video Re-do

This is ho-hum
Deadline

Distinguished/Oscar

All filming and production appointments and deadlines met
Proficient/Independent

A reminder or reschedule necessary because of student(s)error
Apprentice "B" Movies

Student(s) had to be reminded repeatedly or had to reschedule several times
Amature/Home Video Re-do

Video not finished by deadline



Keywords:
  • Video Production

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