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iRubric: Online Marketing Plan Rubric
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Online Marketing Plan Rubric
Marketing Plan Rubric
Rubric Code:
SA5B25
By
shahri1211
Ready to use
Public Rubric
Subject:
Business
Type:
Assessment
Grade Levels:
Undergraduate, Graduate
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Marketing Plan Rubric
Does not meet Expectations
(N/A)
Meets Expectations
(N/A)
Exceeds Expectations
(N/A)
Product / Service knowledge
10%
Does not meet Expectations
Did not demonstrate knowledge of the product or service. Unclear product/service description and no mention of the product position or unique selling proposition.
Meets Expectations
Demonstrated some knowledge of the product or service. Provided some description of the product/service and some discussion on the product position or unique selling proposition.
Exceeds Expectations
Demonstrated a clear knowledge of the product or service. Provided a clear product/service description and articulated the product position or unique selling proposition clearly.
Situational Analysis
20%
Does not meet Expectations
Does not include any relevant market and environmental trends. Does not identify direct or major competitors.
Meets Expectations
Identified relevant market and environmental trends, but DID NOT analyze. Identified some direct and indirect competitors but DID not conduct competitive analysis.
Exceeds Expectations
Identified relevant market trends and analyzed the implications of market and environmental trends on the product. Identified ALL major direct and indirect competitors as well as conducted a thorough competitive analysis
E-Marketing Strategic Planning
20%
Does not meet Expectations
Marketing opportunity analysis, demand and supply analysis and segment analysis use inappropriate variables.
Meets Expectations
Marketing opportunity analysis, demand and supply analysis and segment analysis does not use the most meaningful variables.
Exceeds Expectations
Marketing opportunity analysis, demand and supply analysis and segment analysis based on meaningful variable.
Objectives
10%
Does not meet Expectations
The objective are not feasible and measurable.
Meets Expectations
The objective are feasible but not measurable
Exceeds Expectations
The objective are feasible and measurable.
Implementation Plan
20%
Does not meet Expectations
Plan contains only contains two of the 4P's of marketing as applied to the product. 4P's strategies are not feasible and inconsistent with analysis.
Meets Expectations
Presentation contains three of the 4P's of marketing as applied to the product. 4P's strategies are feasible and consistent, but are not supported by the market analysis.
Exceeds Expectations
Presentation contains all the 4P's of marketing as applied to the product. 4P's strategies are feasible and consistent. Fully supported with analysis of the market.
Budget & Evaluation Plan
10%
Does not meet Expectations
Forecast revenue and cost to reach goals are not feasible and inconsistent with marketing strategies. Inappropriate performance metric.
Meets Expectations
Forecast revenue and cost to reach goal are feasible and consistent, but are not supported by the marketing strategies.Slightly appropriate performance metric.
Exceeds Expectations
Forecast revenue and cost to reach goal are feasible and consistent. Fully supported with marketing strategies and appropriate performance metric
Explores & develops creative ideas
10%
Does not meet Expectations
Did not explore or offer any creative ideas.
Meets Expectations
Explored some creative ideas and developed some new strategies to support the ideas.
Exceeds Expectations
Explored and expanded on the creative idea and developed strategies to make the ideas work.
Keywords:
Online Marketing Plan
Subjects:
Business
Types:
Assessment
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