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Broadcast News Writing Assessment 
Broadcast News Release Assessment
This is a rubric for assessing broadcast news writing for an undergrad course.
Rubric Code: S88593
By rampantlion38
Ready to use
Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  EXCELLENT 100%

50 pts

MASTERED 85% GOOD

43 pts

MASTERY NOT YET REACHED

37 pts

POOR / OMITTED

0 pts

Organization & Structure
30 %

EXCELLENT 100%

*Structure & Organization of the copy is clear and easy to follow.
*Inverted pyramid format used appropriately.
* Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.
*Sentences are short (no more than 25 words, usually).
*Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD

*Structure & Organization of the copy is easy to follow.
*Inverted pyramid format used somewhat.
* Paragraph transitions are presented and maintain the flow throughout the paper.
MASTERY NOT YET REACHED

*Structure & Organization and detract from the message of the writer.
*Inverted pyramid format not used.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
Opening Sentence & Lead
30 %

EXCELLENT 100%

*Draws in the reader; makes reader want to hear more.
*Is focused, short and memorable (one to three sentences max).
*Covers the most important of the 5Ws.
*Local angle addressed.
MASTERED 85% GOOD

*Covers several of the 5Ws.
*Lead is adequate; reader is not drawn in immediately.
*Local angle addressed.
MASTERY NOT YET REACHED

*Lead is cluttered or flabby.
*Lead is ho-hum; reader is not drawn in at all.
*Lead sounds mechanical (fill-in-the-blank).
POOR / OMITTED
Format
10 %

EXCELLENT 100%

*Copy follows
designated format guidelines.
*Copy is the appropriate length as described for the assignment.
MASTERED 85% GOOD

*Copy follows designated format guidelines.
*Copy is under or over the word length as described for the assignment.
MASTERY NOT YET REACHED

*Copy lacks the designated format.
*Copy is inadequate in length.
POOR / OMITTED
Broadcast Style & Grammar
30 %

EXCELLENT 100%

*Broadcast style followed properly.
*No more than one broadcast style error.
*Rules of grammar, usage, and punctuation are followed; spelling is correct.
*Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD

*Broadcast style followed somewhat.
*Two or three broadcast style errors.
*Contains two or three grammatical, punctuation and spelling errors.
*Language is clear; good sentence structure.
MASTERY NOT YET REACHED

*Broadcast style not followed.
*Four or five broadcast style errors.
*Contains four or five grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
POOR / OMITTED

*Broadcast style not followed.
*Six or more broadcast style errors.
*Contains six or more grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.



Keywords:
  • news release journalism public relations



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