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iRubric: Political Ad rubric
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Political Ad
Political AD
Rubric Code:
S86236
By
Thermopylae36
Ready to use
Public Rubric
Subject:
English
Type:
Assessment
Grade Levels:
6-8
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Political Ad
Good
(N/A)
Fair
(N/A)
Needs Work
(N/A)
Appeals
Good
Ad makes use of all three appeals: logos, ethos, and pathos.
Fair
Ad makes use of two of the appeals effectively.
Needs Work
Ad only makes use of one of the appeals effectively.
Duration of Presentation
Good
Presentation was between 30-45 seconds in length.
Fair
Presentation was between 25-29 seconds or between 50-54 seconds in length.
Needs Work
Presentation was less than 25 seconds or more than 55 seconds in duration.
Images
Good
Images create a distinct
atmosphere or tone that
matches the assigned issue
of the campaign. The
images may
communicate
symbolism and/or
metaphors. Ad utilizes at least 8 images and/or videos.
Fair
Images create an
atmosphere or tone that slightly
matches the assigned issue of
the campaign. The
images may
communicate symbolism
and/or metaphors. Ad utilizes 6-7 images.
Needs Work
An attempt was
made to use
images to create an
atmosphere/tone
but it needed more
work. Ad utilizes fewer than 5 images or videos.
Soundtrack
Good
Music and/or sound effects stir a rich
emotional response that
matches the story line
well.
Fair
Music and/or sound effects stir a rich
emotional response that
somewhat matches the
story line.
Needs Work
Music and/or sound effects are ok, and
not distracting, but
do not add
much to the story.
Purpose
Good
Establishes a purpose
early on and maintains a
clear focus throughout.
Fair
Establishes a purpose
early on and maintains
focus for most of the
presentation.
Needs Work
There are a few
lapses in focus, but
the purpose is
fairly clear.
Effectiveness
Good
This ad was very effective in catching and maintaining the attention of the voters. Strengthened the position of the candidate.
Fair
A good ad but it will soon be forgotten once the election is over.
Needs Work
This ad might not air on television. It doesn't appeal to the voters and won't attract their attention
Subjects:
English
Types:
Assessment
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