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iRubric: Commercial Art 2D Design Rubric

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Commercial Art 2D Design Rubric 
AP 2D Rubric
Rubric Code: S85XBC
By precolumbia
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric 2D Design
  Excellent

4=90-100

4 pts

Good

3=80-89

3 pts

Moderate

2=70-79

2 pts

Weak

1=60-69

1 pts

Poor

0=<59

0 pts

Concept

Evidence of thinking and focus.
Expression of individual artistic voice
Excellent

The idea is original and engages the viewer.
Obvious personal Artistic Voice; complex visual and/or conceptual ideas.
Good

There is some sense of purpose/direction, but it may not be fully resolved.
No real individual idea or artistic voice.
Moderate

Conscious choice of design to match intent of work: may be too simplistic.
Artistic voice is minimal.
Weak

The idea is appropriate, but not fully followed through.
Artistic voice is minimal.
Poor

No clear direction.
No expression of personality.
Graphics Design/Formatting

Graphics are clear and coherant. Effective use of the principles of desgin.
Excellent

Graphics are used
effectively and are related to the total design. Has excellent placement and sizing.
Text, if used, matches the feel of the design and is clear without being overpowering.
Good

Most graphics used are related to
the content of the
design. Placement and/or sizing could have been better.
Moderate

Most graphics are
focused on topic, but
could have been
used more clear and precise on the graphic. Text, if used, could be more clear.
Weak

Graphics do not fully express a clear meaning for this project. Text is either overpowering or gets lost in the design.
Poor

Graphics fail to convey the meaning of the project and there is a lack of understanding demonstrated by poor sizing or placement.
Development/Investigation

Degree of development (growth) and investigation evident in the work.
Excellent

Excellent technical skills. Graphics are expressive and intentional.
Shows informed risk-taking/Exploration of media used. A substantial body of work supports the investigation of your concept.
Good

Technically competent.
Some growth and discovery are evident. Minimal risk-taking.
Moderate

Some growth is evident, but problems are not successfully resolved.
Is more technical than conceptual, no real ambition.
Weak

Design is too simplistic. Graphics are awkward or erratic. Not enough work to support concept.
Poor

Major problems; lacks understanding of relationships of elements and principles. Minimal amount work submitted.
Quality

Quality of concept and technique in the work
Excellent

Powerful Composition with
Strong focal point. Work carefully edited and printed at a high quality, when appropriate for the project's concept.
Good

General Composition is good, but may not be very engaging. Some issues with edits and printing.
Moderate

Limited Composition shows stronger emphasis on the elements than on the principles.
Weak

Lacks innovation.
Compositional issues such as excessive negative space, minimal background development, and static placement.
Poor

Lack of detail and development.






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