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iRubric: TV Commercial for Selling a Class rubric
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TV Commercial for Selling a Class
Selling the Class (2)
Students will create a 1-2 minute commercial in moviemaker, Prezi or PPT format and will be assessed using this rubric
Rubric Code:
S7798A
By
littlet
Ready to use
Public Rubric
Subject:
Social Sciences
Type:
Project
Grade Levels:
9-12
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Commercial Rubric
Poor
4 pts
Fair
8 pts
Good
10 pts
Excellent
12.5 pts
1. Organization
Poor
Audience cannot understand presentation because there is no sequence of information. Time is >2 minutes or < 1 minute.
Fair
Audience has difficulty following presentation because student jumps around. Close to time constraint.
Good
Student presents information in logical sequence which audience can follow. Time constraints
followed(1-2 minutes.
Excellent
Student presents information in logical, interesting sequence which audience can follow. Time constraints
followed (1-2 minutes).
2. Content
Poor
Content is weak. Facts are inaccurate. Student should have researched in more depth.
Fair
Student is uncomfortable with information and class or topic is unclear at times. More research would have helped.
Good
Student is at ease with information and class or topic is clear, but message or purpose is missing.
Excellent
Student demonstrates full knowledge (more than required) of class or topic and message and/or purpose is very clear.
3. Text & Graphics
Poor
Student uses poor graphics or no graphics, logo or slogan.
Fair
Student occasionally uses graphics that rarely support text and presentation. Logo or slogan does not seem to fit topic.
Good
Student's graphics relate to text and presentation. Use of slogan or logo.
Excellent
Student's graphics explain and reinforce screen text and presentation. Uses both a slogan and logo for commercial.
4. Grammar & Mechanics
Poor
Student's presentation has four or more spelling errors and/or grammatical errors. Script is not followed.
Fair
Presentation has three misspellings and/or grammatical errors. Script not followed at all times.
Good
Presentation has no more than two misspellings and/or grammatical errors and script is followed most of time.
Excellent
Presentation has no misspellings or grammatical errors. Follows script at all times.
5. Volume & Clarity
Poor
Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.
Fair
Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.
Good
Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.
Excellent
Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
6. Target Market
Poor
It is unclear who the target market is for commercial.
Fair
It is unclear at times who the target market is for commercial.
Good
There is absolutely no doubt who the author is targeting their commercial to.
Excellent
There is absolutely no doubt who the author is targeting their video to. Student uses more than one target market.
7. Visual/Aural Techniques
Poor
Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
Fair
Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
Good
Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
Excellent
Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
8. Creativity
Poor
Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to take the class.
Fair
Commercial demonstrated some level of creativity but did not make you want to take the class.
Good
Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about taking the class.
Excellent
Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy take class.
Keywords:
Presentation
Subjects:
Science
Social Sciences
(General)
Types:
Project
Presentation
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