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iRubric: TV Commercial Analysis: Gatorade rubric

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TV Commercial Analysis: Gatorade 
Media Rubric: TV Commercial Analysis
Using the analysis example used in class to assist with their understanding and analysis of the commercial. Based on their findings, students write an analysis demonstrating their critical thinking and writing skills.
Rubric Code: S74W82
By Awilliams78
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Media: TV Commercial Analysis
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  Level 1 (50-59%)

(N/A)

Level 2 (60-69%)

(N/A)

Level 3 (70-79%)

(N/A)

Level 4 (80-100%)

(N/A)

Form

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to identify the form of media used.

Paragraph strays significantly from proper form. No topic and/or concluding sentence.
Level 2 (60-69%)

Student is able to somewhat identify the form of media used.

Paragraph strays somewhat from proper paragraph form. Topic or concluding sentence maybe missing.
Level 3 (70-79%)

Student is able to sufficiently identify the form of media used.

Paragraph mostly is in proper paragraph form. There is a topic sentence and a concluding sentence is present.
Level 4 (80-100%)

Student is able to clearly identify the form of media used.

Paragraph is in proper paragraph form. Both topic and concluding sentences are well constructed to convey the intended meaning.
Audience

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to clearly identify the target audience.

Student does not use formal language and does not use third-person point-of-view.
Level 2 (60-69%)

Student is able to somewhat identify the target audience.

Student uses some formal language and there are lapses in the usage of third-person point-of-view.
Level 3 (70-79%)

Student is able to sufficiently identify the target audience.

Student uses formal language and there may be minor lapses in the usage of third-person point-of-view.
Level 4 (80-100%)

Student is able to clearly identify the target audience with .

Student uses formal language and there are no lapses in the usage of third-person point-of-view.
Topic

K / U = ___ / 5 Marks
Level 1 (50-59%)

Student is unable to clearly identify the topic of the media piece.
Level 2 (60-69%)

Student is able to identify some of the topic of the media piece with some detail.
Level 3 (70-79%)

Student is able to clearly identify the topic of the media piece with details.
Level 4 (80-100%)

Student is able to thoroughly identify the topic of the media piece with extensive details.
Purpose / Analysis

T/I = ___ / 10 Marks
Level 1 (50-59%)

Student is unable to clearly identify and explain the purpose of the media piece.

Student is limited in demonstrating critical thinking skills.
Level 2 (60-69%)

Student has somewhat identified and explained the purpose of the media piece.

Student has demonstrated some critical thinking skills.
Level 3 (70-79%)

Student has clearly identified and effectively explained the purpose of the media piece.

Student has effectively demonstrated critical thinking skills.
Level 4 (80-100%)

Student has thoroughly identified and effectively explained the purpose of the media piece.

Student has demonstrated critical thinking skills with a high degree of effectiveness.



Keywords:
  • Media Studies, TV Commercial Analysis, English


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