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iRubric: SWOT Analysis and PEST Scan rubric
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SWOT Analysis and PEST Scan
SWOT Analysis and PEST Scan
Fundamentals of Marketing SWOT and Pest Scan
Rubric Code:
S5334A
By
tsschmidt
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
(none)
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SWOT Analysis Rubric
Excellent
12 pts
Good
10 pts
Needs Improvement
6 pts
Not Acceptable
4 pts
Introduction
Excellent
An introduction to the company is presented in a clear and concise manner. The introduction provides insight into the company.
Good
An introduction to the company is presented in a somewhat clear and concise manner.
Needs Improvement
There is no Introduction.
Not Acceptable
There is no Introduction.
SWOT Content
Excellent
SWOT Analysis contains more than 4 points for each quadrant. A sentence is provided for each point explaining their inclusion.
Two of the four points are data-linked and are referenced.
Good
SWOT Analysis contains 4 points for each quadrant. A sentence is provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Needs Improvement
SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Not Acceptable
SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion. There are no data-linked points.
PEST Scan Pol,econ,soc,techno
Excellent
Included all 4 elements of the pest and emphasized how each element affects the business and its success
Good
Included only elements of the pest and did not emphasize how each element affects the business and its success
Needs Improvement
Gave the elements but did not explain each one or the impact they have on the business
Not Acceptable
Did not inlcude 4 elements and did not understand how they affect the business
Spelling, Grammar, and P
Excellent
The presentation is free of grammatical, punctuation, and spelling errors.
Good
The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement
The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable
The presentation contains many grammatical, punctuation, and spelling errors.
Recommendations, opport, threats
Excellent
There are three recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good
There are three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement
There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable
There are no recommendations.
Subjects:
Business
Types:
Assignment
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