iRubric: Persuasive Brochure rubric

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Persuasive Brochure Persuasive Brochure Students will create their own brochure, using the elements of persuasion, and their appeals of logic, opinion and emotion for a futuristic product. Rubric Code: S4X77A By tlhsmiles Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Brochure
	Poor 3 pts	Needs Improvement 7 pts	Woo Hoo!! 10 pts
Use of persuasive techniques	Poor Uses at least 2 different persuasive techniques within the brochure to persuade someone to use/purchase the product.	Needs Improvement Uses at least 3 different persuasive techniques within the brochure to persuade someone to use/purchase the product.	Woo Hoo!! Uses at least 4 different persuasive techniques within the brochure to persuade someone to use/purchase the product.
Futuristic Product	Poor Yikes, product is not of use, nor creative, lacks believability	Needs Improvement Good - semi-creative, could be of some use and believable futuristic product.	Woo Hoo!! Awesome! Creative, useful and believable futuristic product.
Illustrations	Poor Neat, colorful, clear illustrations (minimum of 2) that correlate to the futuristic product.	Needs Improvement Neat, colorful, clear illustrations (minimum of 3) that correlate to the futuristic product.	Woo Hoo!! Neat, colorful, clear illustrations (minimum of 4) that correlate to the futuristic product.
Emotion	Poor Shows no emotions or connotative language. Uses loaded words ineffectively!	Needs Improvement Shows minimal emotion, and minimal connotative language.	Woo Hoo!! Gives heightened emotion to the use of thep roduct. Gives enough to aide the reader in feeling something. Uses loaded words effectively!
Logic	Poor Brochure uses no logic, no common sense, no facts.	Needs Improvement Uses some Logic. Gives a few reasons to purchase or use the product, but lacks clarity, or has holes.	Woo Hoo!! Uses plenty of logic to show reason. Fulfills common sense and leaves no holes.
Neatness and Creativity	Poor Writing/illustrations are sloppy, difficult to read. No creativity was utilized, and brochure was not filled up sufficiently.	Needs Improvement Writing/illustrations are legible and a bit of creativity was utilized, although not enough room was used.	Woo Hoo!! Writing/illustrations are neat, easy to read, and the artist used creativity in their design. Brochure was filled sufficiently.
Grammar/Punctuation	Poor Ineffective word choice, spelling errors, errors in prounouns or tense, many errors in punctuation or capitalization.	Needs Improvement Correct word choice, few spelling erros, few errors in pronouns or tense, few punctuation or capitalitzation errors.	Woo Hoo!! Sophisticated and precise word choice, no spelling errors, no errors in agreement, pronouns or tense, no puncuation or capitalization errors.