iRubric: Business Plan Project Rubric

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Business Plan Project Rubric Business Plan Project Rubric Students develop a business plan for a retail or service business that will be part of a new retail mall. Each team of 2 or 3 students will be responsible for all portions of the comprehensive plan that covers everythnig, including setting goals and writing a mission statement, developing the marketing plan, etc. Rubric Code: S4C8W5 By travus Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Business Plan 100 %
	None 0 pts	Poor 70 pts	Fair 77 pts	Good 88 pts	Excellent 100 pts
Executive Summary 15 % Convinces reader that business is sound and has opportunity for success	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Company Description 15 % Basic Description Vision & Mission Stmt Legal form of Ownshp Business Objectives Location & Facilities	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Industry Analysis 15 % SWOT Analysis Identify Market Segments Competitive Analysis	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Marketing 15 % Market Research Target Market Marketing Communications	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Operations 15 % Organizational Structure Staffing, including job descriptions, compensation, benefits, etc	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Financials 10 % Start-up Costs Estimated Sales & Profits	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Plan Organization 10 % Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Creativity 5 % Keeps the reader's attention Helps make plan visually attractive to reader	None	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations