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iRubric: Formal Persuasive Letter rubric

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Formal Persuasive Letter Formal Persuasive Letter Write a formal persuasive letter (5 page minimum) to a government representative explaining why your cause is worthy of breaking away from the status quo on a real life issue. Rubric Code: S44C6B By depri2 Ready to use Public Rubric Subject: English Type: Project Grade Levels: (none)

Persuasive Letter
	Poor 5 pts	Basic 10 pts	Proficient 15 pts	Advanced 20 pts
Clearly Extends Ideas	Poor Fails to extend ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.	Basic Extends some ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.	Proficient Extends ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.	Advanced Clearly extends ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
Position and Counterargument	Poor Fails to defend a position with any evidence and fails to address the reader's counterarguments.	Basic Defends a position with little evidence and may address the reader's counterarguments.	Proficient States and maintains a position, generally defends that position with precise and relevant evidence (including facts, expert opinions, quotations, expressions of commonly held beliefs, logical reasoning, anecdotes, observations, and analogies) and addresses reader's counterarguments.	Advanced States and maintains a position, authoritatively defends that position with precise and relevant evidence and convincingly addresses reader's counterarguments.
Call To Action	Poor May provide a weak or unrealistic call to action that is related to the cause.	Basic Provides a debatably realistic or appropriate call to action that is related to the cause.	Proficient Provides an appropriate call to action that is related to the cause.	Advanced Provides a meaningful call to action that is responsive to the cause.
Tone and Focus: Aware of Audience	Poor Demonstrates a lack of tone and focus related to the supposed audience or lacking audience awareness.	Basic Demonstrates an inconsistent tone and focus related to the audience.	Proficient Consistent tone and focus with a general sense of audience.	Advanced Consistent tone and focus and demonstrates a clear sense of audience.
Language and Conventions	Poor Contains serious errors in conventions and uses limited vocabulary.	Basic Contains several errors in conventions and uses basic and predictable language.	Proficient Contains some errors in conventions but they do not interfere with reader understanding. Provides some precise language.	Advanced Contains few, if any, errors in conventions. Provides precise and appropriate language.