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iRubric: Advertising Techniques Project rubric
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Advertising Techniques Project
Advertising Techniques Project
Rubric Code:
S2X3456
By
Kevins70
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
9-12
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Beginning
1 pts
Approaching Expectations
2 pts
Meets Expectations
3 pts
Exceeds Expectations
4 pts
Content
Beginning
Fails to utilize or demonstrate the assigned advertising technique.
Approaching Expectations
The primary advertising technique is somewhat appropriately utilized and no other technique is utilized.
Meets Expectations
The primary advertising technique is appropriately utilized but is not supplemented with any other secondary technique.
Exceeds Expectations
Appropriately utilized the primary assigned advertising technique while incorporating other secondary techniques to supplement it.
Creativity
Beginning
Severely lacks creativity and shows little if any originality or effort. Lacks visual appeal.
Approaching Expectations
Somewhat creative, evidence of planning is present, some ideas demonstrate original thought, however most appears to be borrowed. Somewhat visually appealing but ideas seem disjointed or vague.
Meets Expectations
Mostly creative production and clearly thought out. Most ideas presented demonstrate original and creative interpretation. Visually appealing.
Exceeds Expectations
Highly creative, well thought out, and original. Demonstrates effort, innovative interpretation, and creative production. Highly visually appealing.
Written Component
Beginning
Poorly explains the primary techniques utilized and does not address any secondary techniques utilized. Several grammatical or spelling errors.
Approaching Expectations
Written explanation does not accurately explain the primary or secondary techniques utilized in the ad. Several grammatical or spelling errors.
Meets Expectations
Well written, somewhat clear and accurate explanation of primary and any secondary techniques. Some grammatical or spelling errors.
Exceeds Expectations
Well written and clear/accurate explanation of the primary and any secondary techniques used. No grammatical or spelling errors. All project components are present and may have additional brainstorming or other planning materials.
Subjects:
English
Types:
Project
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