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iRubric: Design a Cereal Box rubric

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Design a Cereal Box Design a Cereal Box Design a cereal box, using appropriate advertising techniques. Rubric Code: S22WA7 By martink Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Media Literacy
	Below Average 5 pts	Average 10 pts	Very Good 15 pts	Excellent 20 pts
Knowledge	Below Average Demonstrates limited knowledge and understanding of an advertisement - product is not identified; ad elements are not visible.	Average Demonstrates some knowledge and understanding an advertisement - product is somewhat identified; many elements are missing.	Very Good Demonstrates considerable knowledge and understanding of an advertisement -product is clearly identified; some elements are missing.	Excellent Demonstrates thorough knowledge and understanding of an advertisement - product is clearly highly identified and illustrations, copy and logo are present.
Neatness	Below Average Text is non-legible. Visible clutter in ad layout. Type errors are present.	Average Text is difficult to read and understand. Text is not very legible.	Very Good Text is neat and easy to read. Meets standards.	Excellent Text is neat and legible. Student has taken extra care in his/her composition. Very well designed.
Creativity	Below Average Student has used no illustrations, trademark or trade character his/her advertisment to attract customers attention to the product.Lack of effective use of color and white space.	Average Student has used some color and illustrations in his/her advertisment to attract customers attention to the product.	Very Good Student has used many colors illustrations in his/her advertisment to attract customers attention to the product. Very effective use of white space.	Excellent Student has used several colors and images in his/her advertisment to attract customers' attention to the product. Extra attention to detail. Extra advertising techniques are used.