(N/A)
Your product should be original and interesting.
Use your knowledge of demographics to determine your target audience for your advertisement. Who will be attracted to your advertisement and buy your product?
Your advertisement should clearly and effectively use the 3 rhetorical appeals Ethos, Pathos and Logos.
Bandwagon, Testimonial, Fear, Transfer, Loaded Words, Repetition, Name-Calling, Avante Garde Weasel Words, Magic Ingredients, Patriotism, Plain Folks, Snob Appeal, or Bribery
You should choose images and colours that will appeal to your target audience (demographic) and help sell your product.
Your advertisment must be neat, easy to read and understand.
You will present your advertisment to the class and explain how your advertisement uses rhetorical appeal and propaganda strategies.