iRubric: Marketing Project rubric

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Marketing Project Marketing Project Students will work in marketing teams to create a commercial to sell a product to potential consumers. Students will use various concepts and strategies learned during the marketing unit in order to create an effective marketing campaign. Rubric Code: RX9WCX7 By lhoeler Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Marketing
	Poor 3 pts	Fair 6 pts	Good 8 pts	Excellent 10 pts
Rough Draft	Poor Idea for commercial is very poorly developed, missing marketing functions, might mention target market, buying motives, distribution, and price but not all of them.	Fair Idea for commercial isn't developed,missing some of the following, marketing function as well as listing target market, buying motives, distribution, and price.	Good Gives rough idea for what commercial will be. Lists some marketing functions covered in class, the target market, potential buying motives, distribution, and price.	Excellent Detailed concept for commercial. Marketing functions covered in class, target market, buying motives, channels of distribution, and price. More detail will be added including questions relating to WHY
Commercial - Creation	Poor Over 15 seconds outside of time limit. Very little effort put in. Not original, not appropriate for product.	Fair Close to time, but not within limits. Effort put in is limited and shows in the final product. Still original and appropriate for product.	Good 45 seconds to 2 minutes long, creative and shows originality and effort. Appropriate for product.	Excellent 45 seconds to 2 minutes long, very creative and shows effort above and beyond.
Commercial- Important Information	Poor Product name evident; many details missing; may not be aimed at the appropriate target audience	Fair Product name is unclear; some details missing; appeals to the appropriate target audience	Good Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Excellent Product name immediately grabs the eye; all important information effectively presented; target market audience very clearly evident
Commercial - Persuasive Techniques	Poor No persuasive techniques have been used in advertisment	Fair One type of persuasive techniques has been used in the advertisment	Good Two different types of persuasive techniques have been used in the advertisement	Excellent More than 2 types of persuasive techniques have been used in the advertisement