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iRubric: Marketing Project rubric
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Marketing Project
Marketing Project
Students will work in marketing teams to create a commercial to sell a product to potential consumers. Students will use various concepts and strategies learned during the marketing unit in order to create an effective marketing campaign.
Rubric Code:
RX9WCX7
By
lhoeler
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Marketing
Poor
3 pts
Fair
6 pts
Good
8 pts
Excellent
10 pts
Rough Draft
Poor
Idea for commercial is very poorly developed, missing marketing functions, might mention target market, buying motives, distribution, and price but not all of them.
Fair
Idea for commercial isn't developed,missing some of the following, marketing function as well as listing target market, buying motives, distribution, and price.
Good
Gives rough idea for what commercial will be. Lists some marketing functions covered in class, the target market, potential buying motives, distribution, and price.
Excellent
Detailed concept for commercial. Marketing functions covered in class, target market, buying motives, channels of distribution, and price. More detail will be added including questions relating to WHY
Commercial - Creation
Poor
Over 15 seconds outside of time limit. Very little effort put in. Not original, not appropriate for product.
Fair
Close to time, but not within limits. Effort put in is limited and shows in the final product. Still original and appropriate for product.
Good
45 seconds to 2 minutes long, creative and shows originality and effort. Appropriate for product.
Excellent
45 seconds to 2 minutes long, very creative and shows effort above and beyond.
Commercial- Important Information
Poor
Product name evident; many details missing; may not be aimed at the appropriate target audience
Fair
Product name is unclear; some details missing; appeals to the appropriate target audience
Good
Product name is clear and attractive; all important information present; appeals to the appropriate target audience
Excellent
Product name immediately grabs the eye; all important information effectively presented; target market audience very clearly evident
Commercial - Persuasive Techniques
Poor
No persuasive techniques have been used in advertisment
Fair
One type of persuasive techniques has been used in the advertisment
Good
Two different types of persuasive techniques have been used in the advertisement
Excellent
More than 2 types of persuasive techniques have been used in the advertisement
Subjects:
Business
Types:
Project
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