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iRubric: Print Ad rubric

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Print Ad TMS Cereal Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: RX85273 By Miss_Lipinski Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Print Ad Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image What the product looks like.	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Facts Printed text in advertisement.	Poor There is no information about the product	Fair There is information,	Good There is both information about the product given and persuasive language used to appeal to the emotions of the reader.
Slogan Memorable phrase used in an ad campaign.	Poor There is no slogan for the product.	Fair There is a slogan, but no effort has been made to make it catchy and persuasive.	Good There is a slogan. It is both catchy and persuasive.
Persuasive Ad Technique Includes several techniques designed to appeal to the emotions of a person in order to get that person to buy a product.	Poor There is no persuasive technique used.	Fair There has been an attempt at using a persuasive technique, but it is not clear which one is is.	Good There is clearly one or two persuasive technique used - and used effectively.
Rhetorical Device Was a device used and did it make sense in the ad.	Poor Device cannot be identified	Fair Device can be identified but does not make sense to the overall message of the ad	Good Device is clearly identified and used in a way that makes sense with the ad
Originality Is the ad creative and original?	Poor The ad lacks originality and appears to be copied from another ad	Fair The ad is mostly original but not very creative	Good Ad is both an original idea and creatively produced.