iRubric: Ethos, Logos, Pathos Commercial Project rubric

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Ethos, Logos, Pathos Commercial Project Ethos, Logos, Pathos Commercial Project Your commercial will need to demonstrate an understanding of rhetorical and persuasive ad techniques. Your task is to win the ad campaign for the selected product. You must include: 1. At least rhetorical technique 2. At least one ad technique 3. Green screen background that makes sense 4. Story board submission 5. Commercial must be 30-60 seconds. Rubric Code: RX832A6 By Miss_Lipinski Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Enter rubric titleEthos, Logos, Pat
	Unsatisfactory 1 pts	Good 2 pts	Exceptional 3 pts
Professionalism/ Overall Quality	Unsatisfactory • Time requirement is not met • Lines are not memorized • Evidence of planning is not apparent • Overall quality (video, audio, grammatical, illustrations) is poor<BR> • Not entertaining	Good • Time requirement is met • Most lines are clearly memorized and clearly spoken • Well-planned and rehearsed • Overall quality (video, audio, grammatical, illustrations) satisfactory<BR> • Moderately entertaining	Exceptional • Time requirement is met • Lines are clearly memorized and clearly spoken • Clearly well-planned and rehearsed • Overall quality (video, audio, grammatical, illustrations) is flawless <BR> • Highly entertaining
Creativity and Originality	Unsatisfactory • Commercial idea is unoriginal (has obviously been copied from somewhere else)	Good • Commercial idea is mostly original,but may be inspired in part by an outside influence	Exceptional • Commercial idea is fresh and never-before-seen •Stands out among other commercials
Costumes/Props/Background	Unsatisfactory • Costumes and props are inappropriate or non-existent. Takes away from the overall quality of the production	Good • Appropriate use of costumes, props and other devices which contribute to the overall quality and detail of the production	Exceptional • Costumes, props and other devices clearly enhance to the overall quality and detail of the production
Understanding of Rhetorical Strateg	Unsatisfactory • Project does not demonstrate an understanding of the rhetorical elements • rhetorical strategies are minimally represented • Ad technique is represented with minimal effect for the commercial.	Good • Project demonstrates a moderate understanding of the rhetorical elements • A rhetorical strategies are represented • Ad technique is moderately represented for the commercial.	Exceptional • Project demonstrates an obvious, insightful understanding of the rhetorical elements • All rhetorical strategies are clearly represented • Ad technique is accurately represented for the commercial.