iRubric: Video Commercial or Advertisement rubric

Group showed an understanding of how to position the college brand in order to recruit students. Related at least 3 different concepts. Showed the college image in positive manner that would entice students to attend.

The group showed some understanding of brand positioning and incorporated 2 additional, related concepts showing acceptable effort. Showed some things about the school that were positive and was somewhat persuasive.

The student expressed factual information in manner that showed little effort. The commercial had only small amounts of persuasive elements.

The student expressed information unrelated to fact in a manner that showed no effort. The commercial was not persuasive.

Storyboard is easy to read and all elements are so clearly written, labeled, and drawn that someone else could re-create the ad.

Easy to read and most elements are clearly written, labeled, and drawn . Someone could re-create the ad after asking 1-2 questions.

Storyboard is difficult to read with rough drawings and labels. It would be hard for someone to re-create the ad without asking a lot of questions.

Storyboard is too difficult to read. It would be impossible to re-create the ad.

Used appropriate technology for project in a creative way that was visually appealing. Used media to convey intended message. Communicates message clearly to persuade viewers.

Used some technology in a way that was understood by viewer. The message of the commercial was understood.

Used technology, but did not use it to effectively convey message. The commercial was hard to follow and understand.

Very little effort was used to incorporate technology commercial was not clear. Difficult to understand what the group was trying to accomplish with commercial.