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Technology Sector Assessment 
Students describe and evaluate the current and emerging market for the invention's technology sector, including applications, size, related industry sectors, state of maturity of the market for the technology. Current and target customer groups are identified. Further product needs are identified and needed product features are proposed.
Rubric Code: RC6897
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Graduate

Powered by iRubric Technology Sector
  Unacceptable

0 pts

Fair

1 pts

Accomplished/Good

2 pts

Exemplary/Excellent

3 pts

Invention Overview
2 %

Includes:
Understanding of Relevant Features of Technology
Problem solved
High-level technical description; how invention works

Unacceptable

No definition provided; no problems solved described
Fair

Overview is described but is superficial.
Accomplished/Good

What the invention is and the problem it solves are clearly defined and described
Exemplary/Excellent

What the invention is and the problem it solves are clearly defined and described. Technical description is thorough and understandable to an executive audience
Sector Description
2 %

Relevant historic context
Economic/Political Factors
Socio-Cultural Factors
Regulatory Environment
Other Specific Issues

Unacceptable

No definition of the sector provided
Description lacking
Fair

Sector is described but is superficial.
Accomplished/Good

The sector researched is clearly defined and described, though may too broad or general, or key areas are not addressed:(Historic Context,
Economic/Political,
Socio-Cultural,
Regulatory)
Exemplary/Excellent

The sector is clearly described in a focused way so that how the invention fits in the sector is clear. Key areas are addressed. (Historic Context,
Economic/Political,
Socio-Cultural,
Regulatory)
Technology applications
1 %

Product types/uses

Unacceptable

Product types described are not clearly related to the sector. Sources appear random and unrelated.
Fair

A few relevant and inter-related products and applications are described, but the reader is not confident that all relevant sources have been researched.
Accomplished/Good

Review of products is thorough and extensive. Major manufacturers are included, but some specialized organizations may have been omitted.
Exemplary/Excellent

Products from both major and minor manufacturers are reviewed. Quantity of products reviewed is proportional to the size of the market.
Research Quality
2 %

Unacceptable

Information is simply cut and pasted from the web. Only a few keywords were Googled and only the first few hits were used in the paper. Little to no effort was made to refine the search.
Fair

Information appears to be mostly cut and pasted from the web, with little modification from the student. List of keywords was adequate and some effort was made to refine the search. Primary search tool remains Google or similar source.
Accomplished/Good

Information from the web is organized thoughtfully.Thorough list of keywords utilized to refine search. Some creative search methods were employed to expand search engine beyond Google, such as professional societies and manufacturer databases.
Exemplary/Excellent

Thorough list of keywords utilized to refine search. Extensive use of other search methods was employed to expand the search beyond Google, such as contacting the manufacturer directly for more information. Student used library services to optimize search process.
References
1 %

Unacceptable

Information sources are not listed. References in the paper are almost untraceable.
Fair

Most information sources are stated somewhere in the paper, but it may be difficult to retrace the sources or the search.
Accomplished/Good

All information sources are listed at the end of the paper. All information in the report is clearly linked to the source list.
Exemplary/Excellent

All information sources are listed at the end of the paper, along with date information was retrieved and a description of the web page, catalog, or brochure. All information in the report is clearly linked to the source list, including graphs and diagrams.
Presentation Quality
2 %

Content and organization
All slides are well organized and easy to read
Presentation is logically organized and flows
Is thorough and complete

Unacceptable

Many slides missing OR slides do not contain relevant information.
Topic is addressed but not discussed or elaborated on.Random or weak organization exists.
The slides are not legible. The amount of text is too great for the space provided. There is little use of graphics or effects. Images do not consistently support information
Fair

Topic is somewhat discussed but more information is required.
Missing some slides or relevant information.
Lapses in organization exist.Amount of text is too great for the amount of space provided. Less than half the slides have graphics or effects.
Accomplished/Good

Topic is discussed clearly and adequate points are made.Careful organization exists throughout the Powerpoint as a whole. Slides are attractive. Text is legible. More than half of the slides use graphics to enhance presentation.
Exemplary/Excellent

Topic is discussed clearly and succinctly. Reflects a deep understanding of the topic.
All slides are well organized and easy to read. Graphics support the information presented.
Presentation is logically organized and flows, Is thorough and complete



Keywords:
  • technology sector







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