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Logo Design 
Logo Design
You will create a new company logo, You will be using Photoshop/Illustrator for this endeavor. Logo must be relevant to your chosen business it must CLEARLY identify what type of company you are, use appropriate fonts, color and balance in your design according to good design principles discussed in class.
Rubric Code: RBW357
By ladalewhaley
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Business Logo
  Excellent

25 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Logo Design

Excellent

Logo clearly identifies person, group or organization for which business logo is designed for. Logo is designed to clearly communicate with intended audience, Provides descriptive words and ALL images used are clear.
Good

Logo does not clearly identify person, group or organization for which business logo is designed for. Logo is not designed to clearly communicate with intended audience, Provides descriptive words but only SOME images used are clear.
Fair

Logo does not clearly identify person, group or organization for which business logo is designed for. Logo does not communicate with intended audience. Does not provide descriptive words. Images used are distracting and not complimenting to design.
Poor

Logo is poorly designed and does not clearly identify person, group or organization for which business logo is designed for. Images are pixelated and distracting to design. Very little effort was put into design.
Professionalism

Excellent

Logo is well designed, attractive, very professional, does not have any spelling errors, EXCELLENT consideration of balance and use of images. Logo is not too busy.
Good

Logo is somewhat well designed, somewhat attractive, somewhat professional, has very little spelling errors, GOOD consideration of balance and use of images. Logo is too busy and crowded.
Fair

Logo is lacking and not designed well. Logo does not look professional, and has spelling errors. Fair consideration of balance and use of images.
Poor

Logo is lacking and not designed well. Logo does not look professional, and has spelling errors. Poor consideration of balance and use of images. Very little effort was put into design.
Use of Fonts, Color, Balance

Excellent

Logo is well designed, attractive, original artwork, and highly relevant. Excellent use of Fonts, Color and Balance was used.
Good

Logo is somewhat well designed, not original artwork. Good use of Fonts, Color and Balance was used.
Fair

Logo is poorly designed, not original artwork. Poor use of Fonts, Color or Balance was used.
Poor

Logo is poorly designed, not original artwork. Poor use of Fonts, Color or Balance was used. Very little effort was put into design.
Class time used effectively

Excellent

Excellent use of class time was used. Student put great effort into designing logo. Student stayed on task and finished project within deadline.
Good

Good use of class time was used. Student put good effort into designing logo. Student stayed on task some of the time, finished project within deadline.
Fair

Fair use of class time was used. Student put some effort into designing logo. Student did not stay on task to complete project within deadline.
Poor

Poor use of class time was used. Student put very little effort into designing logo. Student missed deadline due to poor time management. Did not meet deadline.



Keywords:
  • Logo and Business Cards


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